Rebecca Girten

Senior Marketing Manager

Rebecca Girten brings nearly 15 years of experience in marketing and business strategy for organizations at a variety of life-stages and across a variety of industries. She has a special affinity for startups, turnarounds, and organizations with aggressive growth goals, and has a knack for helping brands develop and execute strategic marketing plans that are tailored to their overarching business goals.

Rebecca has B.S. degrees in physics and math. Her unique approach marries data-driven, tactical decisions with a delivery centered around creating exceptional user experiences. Some of her more recent professional accomplishments include implementing a comprehensive lead gen and recapture strategy for a 10-year-old national marriage counseling brand that raised their conversion rate by 54% in three months, and spearheading a multi-channel, high-touch student recruitment campaign for the engineering program at a small women’s college that consistently brought in >10% more students than the institution’s other academic programs and netted >$3.2M over four years for each of four incoming classes.

Equal access to quality education is one of Rebecca’s main passions outside of the office. In addition to a few years spent as a middle school teacher, she was a founding member of the board of directors of Delaware Design-Lab High School, served as secretary of the board at Gateway Lab School in Wilmington, DE, and worked to end the school-to-prison pipeline with the ACLU of Delaware. Aside from education, she geeks out over Halloween and all things spooky, the intersection of STEM and the cultural arts, rollercoasters, and turtles.

Rebecca lives in Wilmington, DE with two very spoiled basset hounds and more houseplants than anyone should readily admit to owning.