Healthcare is an incredibly competitive industry and marketing can make the difference between success or failure.

Healthcare providers must market themselves if they want to be successful. Marketing grows your patient base and keep them coming back for more treatment. The healthcare industry is one of the most competitive in the country, so it's important for any company or service offering medical care products and services to market themselves effectively. Our healthcare clients have been able to save their offices a lot of money and generate more revenue.

We are an innovative marketing agency with years of experience in the healthcare industry. Let our campaigns bring a steady stream of new clients through your door today!

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Marketing challenges in the healthcare industry

Our services are the perfect solution to your healthcare marketing troubles. Let us help you tackle challenges and equip yourself with innovative solutions for success!

HIPAA Compliance Issues- Healthcare marketers are restricted from using certain tools, such as re-marketing ads in order to safeguard users’ confidential health data. This is an important factor when it comes time for your campaign! We make sure that our company complies with HIPAA guidelines so we can market effectively without worrying about whether or not you violated their privacy policy.

Public Perception of Healthcare- Healthcare industry is not one that most people love. The recent scuffles over healthcare insurance have highlighted marketing challenges in this difficult field, making it harder for consumers to find a doctor they can trust and rely upon when needed most.

The Power of Reviews- While no one can control a patient’s health, reducing the ambiguity and confusion of the healthcare experience is vital. Better communication and great digital content all play roles.

The Medical Lingo- It's important to know the dictionary of terms that are specific to the specialty you're marketing. It's why we provide professional writers who review all content before publication to ensure clarity and accuracy in even the most technical of terms.

Hospitality services

Here are a few of the healthcare companies that would benefit from our services:

Clinical labs
Dental offices
Diagnostic imaging centers
Dialysis centers
Home health care service
Physical therapy centers
Chiropratic offices
Health Spas
Drug treatment/rehabilitation center
Medical offices
Medical billing service
Medical supply sales

Hospitality services

How Strategic Connection Works with Healthcare Providers

Our forward-thinking services are designed to empower clients with solutions that defeat the toughest industry obstacles while maximizing their marketing potential.

Extended Salesforce Management

Healthcare providers can benefit greatly from an extended Salesforce management system, which streamlines patient information collection and data analysis to enhance customer service. With this comprehensive tool in place, clinics have the potential to reduce administrative costs while boosting operational efficiency.

Website Design

Healthcare providers can benefit significantly from an optimized website design, helping to improve patient interaction and provide more efficient access to services. Through clever navigational tools, personalized content display settings, as well as enhanced communication capabilities between patients and staff alike. A successful website design is essential for any healthcare provider striving towards growth in the digital age.

Search Engine Optimization (SEO)

SEO can be a powerful tool for medical providers, allowing them to reach more patients and expand their presence online. By optimizing content around key phrases related to your services, medical practitioners can gain greater visibility in search engine results – ultimately leading to increased patient engagement and higher rankings on Google.

PPC Management

Pay-per-click management assists medical providers to optimize their digital marketing and reach new patients. With PPC, practices can take advantage of powerful analytics that enable them to track the effectiveness of campaigns, discover cost savings opportunities and get insights into what is resonating with potential patients.

Social Media Marketing

Social media marketing is a powerful tool for medical providers to reach and engage their target audience. By leveraging social networking sites such as Twitter, Instagram, or Facebook, healthcare organizations can effectively spread awareness about new services or treatments while building trust with potential patients.

Content Marketing

This service is supporting medical providers reach their patients more effectively, allowing them to build meaningful relationships and create a lasting impression. With this new level of engagement comes enhanced trust, which leads to better patient care outcomes for both the provider and individual.

SMS & Chatting

This cutting-edge communication technology is revolutionizing the way medical providers interact with their patients. By providing reliable 24/7 access to care for both urgent and non-urgent matters alike, these newly developed channels of communication powers a more efficient healthcare experience that benefits everyone involved in a HIPAA compliant manner!

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The numbers showing how important marketing is for medical professionals

5% of all Google searches are health-related. (Google)

94% of healthcare patients use online reviews to evaluate providers. (Software Advice)

80% of customers say the experience a company provides is as important as its products and services. (Salesforce)

67% of patients prefer online booking, and businesses that use online booking systems can see their revenues increase by 120%. Integrate online appointment scheduling software into your website if you want to see new appointments go up. (Zippia)

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FAQs for Healthcare industry marketing

We have been providing website services to larger and smaller practices over the years. We also offer a wide range of web-related services to suit your needs and power your success in the digital world!

There's no obligation on your end, but if you would like to get in touch with us we're always happy to take your call or email! We understand time is crucial in your line of work, and our experience with other healthcare professionals has showed how we can make things go more smoothly for the both of us!

We're committed to your privacy and assure you that all of the marketing services we provide are in compliance with HIPAA.

Clients that hire us for search engine optimization, social media marketing or PPC advertising services receive monthly progress reports. We are always looking to improve our services and understanding insights and figures guide future changes for better conversion rates!

Your online reviews are based off the service you provide to patients. Our services bolster your brand and impression you give to patients. We also have ways that make it easier for patients to review you. However, we cannot guarantee you positive online reviews due to the nature of it.

We offer website development, SEO, Social media management, PPC advertising, and extended salesforce management services to our healthcare clients.