Digital Marketing Blog | Strategic Connection Blog

Inside the Mind of Our Web Development Expert: Francis Jan’s Tips and Insights

December 4, 2024 | Posted by: Ali Jaffar Zia

At Strategic Connection, we’re fortunate to have incredible talent driving our projects forward. Today, we’re excited to spotlight our lead web developer, Francis Jan, who brings unmatched expertise and passion to the team. From navigating WordPress challenges to embracing the latest tools, Francis offers a glimpse into his day-to-day work and shares .......

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SEO and Web Design in 2025: What Every Business Needs to Know

November 20, 2024 | Posted by: Ali Jaffar Zia

In 2025 the connection between SEO and web design is more important than ever. A website that looks good but lacks SEO optimization won’t rank, while a site with great SEO but poor design will fail to engage visitors. To succeed online, businesses need to seamlessly integrate SEO strategies into their web design process.......

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Philadelphia Marketing Team Takes on the Best of Philly

November 6, 2024 | Posted by: Anthony Adinolfi

The Strategic Connection Philadelphia marketing team recently took a break from the office to immerse themselves in the heart of Philadelphia on a scavenger hunt for some of the city’s most iconic landmarks. From historical sites to Philly’s famous food spots, the team spent the day venturing.......

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Cold Calling Tips from our Sales Marketing Coordinator

October 25, 2024 | Posted by: Anthony Adinolfi

At Strategic Connection, we believe that diverse experiences bring unique perspectives to the table, and no one embodies this better than our Sales Marketing Coordinator, Anthony Adinolfi. Anthony's background of cold calling in the sports industry, specifically selling tickets for the New Jersey Devils.......

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How to Tradeshow: Small Business Expo in 2024

October 10, 2024 | Posted by: Anthony Adinolfi

As a Sales Marketing Coordinator, I know firsthand the excitement and potential that trade shows like the Small Business Expo offer in 2024. But I also know that success at these events doesn't happen by chance or luck. It requires careful planning and preparation to boost your business. In this post, we'll dive.......

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Cold Calling in the Digital Age: Integrating Traditional and Modern Sales Techniques

October 9, 2024 | Posted by: Anthony Adinolfi

In the rapidly evolving world of sales, cold calling remains a staple technique that has stood the test of time. However, the advent of digital tools and strategies has transformed the landscape, making it essential to integrate traditional and modern sales techniques to achieve optimal results. At Strategic Connection.......

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Effective Strategies for Bypassing Gatekeepers in Different Industries

October 2, 2024 | Posted by: Ali Jaffar Zia

In the fast-paced world of sales, getting past the gatekeeper can make or break your ability to connect with decision-makers and ultimately close deals. Gatekeepers are usually the first line of defense for executives and other key decision-makers in any business. They ensure that only important and relevant calls get through, making it.......

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The Power of Personalized Email Marketing: Enhancing Customer Engagement

September 25, 2024 | Posted by: Brianna Schoonover

In today's digital age, where consumers are bombarded with countless marketing messages across various platforms, standing out from the crowd has become more challenging than ever. Enter personalized email marketing, a powerful strategy that has revolutionized the way businesses communicate.......

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Optimizing Your Appointment Setting Process for Maximum Efficiency

September 18, 2024 | Posted by: Anthony Adinolfi

In today’s fast-paced business environment, optimizing your appointment setting process is crucial for maximizing efficiency and ensuring your sales team can focus on closing deals rather than coordinating meetings. Appointment setting is a vital component of the sales cycle.......

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The Role of Technology in Sales Force Management: Tools You Need to Succeed

September 11, 2024 | Posted by: Anthony Adinolfi

Technology in sales force management is no longer optional in today’s fast-paced business environment — it's a necessity. This new technology not only condenses operations but also pushes sales teams to achieve higher productivity and better client.......

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Cold Calling 101: Transform Cold Leads into Warm Prospects

Cold Calling 101: Transform Cold Leads into Warm Prospects

September 4, 2024 | Posted by: Ali Jaffar Zia

Cold calling remains one of the most challenging yet essential techniques for building a successful sales pipeline. Despite technological advancements in digital marketing and communication, cold calling is still a viable method for reaching out to potential customers and converting them into warm prospects. The effectiveness of this technique lies.......

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Bypassing the Gatekeeper: Proven Techniques for Reaching Decision-Makers

Bypassing the Gatekeeper: Proven Techniques for Reaching Decision-Makers

August 28, 2024 | Posted by: Brianna Schoonover

One of the hardest things to do in the sales industry is to get past the gatekeeper and speak with the decision-maker. The gatekeeper is often an executive assistant, receptionist, or another individual tasked with filtering calls and emails to protect the time of those in power. Sales professionals know that successfully bypassing.......

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How to Send the Perfect Cold Email Every Time

How to Send the Perfect Cold Email Every Time

August 14, 2024 | Posted by: Anthony Adinolfi

Sending the perfect cold email can feel like a monumental task. You invest time and effort into crafting the message, press send, and hope it lands at the top of the prospect's inbox to prompt a response. We've all experienced this challenge because, in reality, there isn't a one-size-fits-all solution. However, there.......

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Mastering Sales Force Management: Strategies for Efficient Team Performance

Effective Strategies for Revitalizing Your Old Prospect List

August 7, 2024 | Posted by: Anthony Adinolfi

Having a hard time finding ways to retool your old prospect list? You're not alone! Many companies have outdated prospect lists they aren't sure what to do with. The key to reviving and utilizing your old prospect list is to create new leads and opportunities using your existing resources.......

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Mastering Sales Force Management: Strategies for Efficient Team Performance

Mastering Sales Force Management: Strategies for Efficient Team Performance

August 1, 2024 | Posted by: Ali Jaffar Zia

Sales force management is an intricate and vital aspect of any business strategy, which drives revenue growth and market penetration. For experts in the field, understanding the nuances and deploying effective strategies is crucial for optimizing team performance and achieving organizational.......

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How to Write an SEO-Optimized Blog Post

How to Write an SEO-Optimized Blog Post

July 17, 2024 | Posted by: Ali Jaffar Zia

In today’s competitive digital landscape, knowing how to write an SEO-optimized blog is crucial for driving organic traffic and enhancing online visibility. This guide will walk you through the essential steps to create an SEO-optimized blog that not only ranks high but also engages and converts your audience.......

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HVAC Services Marketing: Strategies to Power Your Business Growth

HVAC Services Marketing: Strategies to Power Your Business Growth

July 3, 2024 | Posted by: Ali Jaffar Zia

There were approximately 145,142 HVAC companies in the U.S. as of 2023. As of 2023, 659,906 HVAC professionals were employed in the HVAC industry. The number of people employed in the HVAC industry in the U.S. increased by 2.8% over the five years between 2018 and 2023......

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12 Tips for Home Services Marketing in 2024

12 Tips for Home Services Marketing in 2024

June 19, 2024 | Posted by: Ali Jaffar Zia

The global home services market is expected to grow. The home services industry has proven its resilience and essential nature, particularly highlighted during the pandemic. Consumers consistently require HVAC, electrical, plumbing, landscaping, and other maintenance services, emphasizing the importance of effective marketing......

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What is a Digital Marketing Agency?

How to Be a Champion Salesman: Tips and Strategies for Success

June 5, 2024 | Posted by: Kyle Fiorelli

Becoming a champion salesman in an extremely competitive sales arena requires more than a winning smile and a persuasive pitch. It involves a blend of personal traits, refined skills, and modern digital prowess. Whether you're a beginner stepping into the world of sales or a seasoned professional looking to sharpen your edge, this guide will provide valuable insights and practical tips to help you excel......

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What is a Digital Marketing Agency?

What is a Digital Marketing Agency?

May 29, 2024 | Posted by: Kyle Fiorelli

Establishing a strong online presence is crucial for any business aiming to thrive. Steering the complexity of digital marketing can take time and effort for small business owners. This is where a digital marketing agency steps in. But what exactly is a digital marketing agency, and why should you consider hiring one for your business?.....

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OpenAI Unveils GPT-4o: A New Era in AI Technology

OpenAI Unveils GPT-4o: A New Era in AI Technology

May 22, 2024 | Posted by: Kyle Fiorelli

The AI landscape has just experienced a significant shift with the unveiling of OpenAI's latest model, GPT-4o. This new iteration brings many innovative features that set it apart from its predecessors, promising to revolutionize how we interact with AI. Let's understand more about the standout features of GPT-4o, how it surpasses.....

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The Evolution of PBNs in SEO: Are They Still Effective?

The Evolution of PBNs in SEO: Are They Still Effective?

May 15, 2024 | Posted by: Kyle Fiorelli

Strategies come and go in the ever-evolving landscape of search engine optimization (SEO). One approach that has garnered praise and criticism is using Private Blog Networks (PBNs). PBNs in SEO have been a hot topic for years, touted as a shortcut to higher search engine rankings. However, their effectivenes.....

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10 On-Page SEO Tips You Can't Ignore In 2024

10 On-Page SEO Tips You Can't Ignore In 2024

May 8, 2024 | Posted by: Ali Jaffar Zia

Welcome to the Strategic Connection blog! In today's digital landscape, mastering on-page SEO (Search Engine Optimization) is essential for improving your website's visibility and attracting organic traffic. As a leading marketing agency, we understand the importance of staying ahead of the curve in SEO.....

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Highlighting Vertex AI's Role in Revolutionizing Customer Service

Highlighting Vertex AI's Role in Revolutionizing Customer Service

May 1, 2024 | Posted by: Ali Jaffar Zia

In the digital age, customer service is transforming, largely driven by artificial intelligence (AI). Among the trailblazers in this space is Vertex AI, a company specializing in AI-powered chatbots and virtual assistants. In this blog post, we'll delve into the technical aspects of Vertex AI's solutions and explore how they revolutionize.....

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GPT Agents: The Future of AI-Powered Autonomous Systems

GPT Agents: The Future of AI-Powered Autonomous Systems

April 24, 2024 | Posted by: Ali Jaffar Zia

Artificial Intelligence (AI) is evolving astoundingly, transforming numerous industries. The momentum is undeniable, with the global AI market projected to reach $1,811.8 billion at a CAGR of 37.3%. Central to this revolution are GPT Agents, autonomous systems reshaping.....

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How to Create Eye-Popping Viral Graphics!

How to Create Eye-Popping Viral Graphics!

April 17, 2024 | Posted by: Tania Hall

Have you ever scrolled through your social media feed and stumbled upon a mesmerizing viral graphic that you couldn't help but hit the share button? What about certain visuals that make them go viral while others barely get a passing glance?. Let me share a little story with you. Last year, a friend of mine, Sarah, started a small bakery business.....

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How to Improve Your Google Ads Position Without Increasing Bids

How to Improve Your Google Ads Position Without Increasing Bids

April 10, 2024 | Posted by: Ali Jaffar Zia

Around 65% of small- to medium-sized businesses (SMBs) have their own PPC campaigns. PPC has become a leading source of lead generation for businesses of all sizes across the globe.

Are you struggling with low ad positions on Google Ads while having a limited budget? It's a common challenge faced by many advertisers. The temptation to increase bids may seem like the obvious.....

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Embracing Digital Branding: A Necessity in Today's World

Embracing Digital Branding: A Necessity in Today's World

April 3, 2024 | Posted by: Tania Hall

With over 5.16 billion active internet users worldwide and nearly 4.95 billion active social media users, digital platforms offer an unparalleled reach that traditional marketing channels struggle to match. This vast audience presents an immense opportunity for brands to connect with consumers globally....

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The 10 Best AI Chatbots of 2024: A Comprehensive Guide

The 10 Best AI Chatbots of 2024: A Comprehensive Guide

March 27, 2024 | Posted by: Brianna Schoonover

Technology is moving fast, and we’re constantly looking for ways to keep up. AI chatbots have emerged as a cornerstone in automating conversations, enhancing customer service, and propelling innovation across various industries. Recognizing the right AI chatbot for one’s specific needs is crucial in effectively leveraging....

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Optimizing Ad Campaigns with AI: A Marketer's Guide

Optimizing Ad Campaigns with AI: A Marketer's Guide

March 20, 2024 | Posted by: Ali Jaffar Zia

In the dynamic landscape of digital marketing, staying ahead requires constant adaptation and innovation. One such innovation that's revolutionizing the way marketers approach advertising is Artificial Intelligence (AI). 50% of marketers believe that insufficient adoption of AI inhibits them from achieving their goals....

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The Ultimate Guide to Product Photography for Your Shopify Clothing Store

The Ultimate Guide to Product Photography for Your Shopify Clothing Store

March 13, 2024 | Posted by: Ali Jaffar Zia

In the bustling world of online shopping, the power of a picture cannot be underestimated. For small business owners venturing into the clothing industry via Shopify, mastering the art of product photography is not just an....

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AI Design Assistants: Streamlining Client Collaboration in 2024

AI Design Assistants: Streamlining Client Collaboration in 2024

March 6, 2024 | Posted by: Ali Jaffar Zia

Design and AI share a profound and symbiotic connection, shaping the landscape of creativity and innovation. At the intersection of these two realms lies a dynamic synergy that transcends traditional boundaries. With its....

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Meta Shifts Apple Tax Burden to Advertisers, Boosting Facebook & Instagram Posts

Meta Shifts Apple Tax Burden to Advertisers, Boosting Facebook & Instagram Posts

February 21, 2024 | Posted by: Ali Jaffar Zia

Meta's ongoing dispute with Apple has escalated as the social media giant revealed new strategies aimed at helping small businesses avoid Apple's fees for running advertisements within its applications. Apple's fees, particularly those related to....

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Key Performance Indicators (KPIs) in Digital Marketing

Key Performance Indicators (KPIs) in Digital Marketing

February 14, 2024 | Posted by: Ali Jaffar Zia

Did you know that 56% of App Marketers Have More Aggressive KPIs but tighter budgets? In the fast-paced world of digital marketing, success hinges on more than intuition; it's about harnessing the power of Key Performance Indicators (KPIs). These measurable values serve as the heartbeat of effective campaigns....

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Gauging Prospects on the First Phone Call for Cold Calling Lead Generation

Gauging Prospects on the First Phone Call for Cold Calling Lead Generation

February 7, 2024 | Posted by: Ali Jaffar Zia

Have you ever wondered how to turn a cold call into a warm opportunity within the first few minutes? In lead generation through phone calls, the ability to gauge prospects effectively is a skill that can significantly impact your success. This ability serves as a linchpin, wielding substantial influence over....

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10 Advanced Strategies for SEO Triumph in 2024

10 Advanced Strategies for SEO Triumph in 2024

January 30, 2024 | Posted by: Ali Jaffar Zia

Did you know that as of 2024, a staggering 91% of web pages have no organic traffic from Google? With the digital landscape evolving at an unprecedented pace, the significance of advanced SEO campaigns cannot be overstated. One crucial aspect that continues to wield substantial influence is backlink....

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Video Analytics For Advanced Business Growth

Video Analytics For Advanced Business Growth

January 23, 2024 | Posted by: Ali Jaffar Zia

Video marketing is rising, with 87% of businesses utilizing video as a powerful tool in their digital marketing arsenal (source: Wyzowl). As marketers embrace the potential of video content, video analytics becomes paramount. Demystifying video analytics is crucial for interpreting data effectively....

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Mastering the Art of Video Editing: How Small Business Owners Can Get Benefit

Mastering the Art of Video Editing: How Small Business Owners Can Get Benefit

January 16, 2024 | Posted by: Ali Jaffar Zia

In the dynamic world of digital content creation, video editing has become a crucial skill for videographers aiming to captivate audiences and leave a lasting impression. Whether you're a seasoned professional or just starting on your video editing journey, mastering the craft requires a combination of creativity....

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Why is it important to consider legalities in video marketing in 2024?

Why is it important to consider legalities in video marketing in 2024?

January 9, 2024 | Posted by: Ali Jaffar Zia

The landscape of video marketing in 2024 necessitates a vigilant approach towards legalities. Compliance with copyright laws, ethical standards, and a proactive stance toward evolving regulations are imperative to safeguard brands, maintain consumer trust, and foster sustainable marketing practices. In 2024....

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The Science of Color Grading: Creating Visual Ambiance in Your Videos

How to Supercharge Your Video Distribution in 2024

January 2, 2024 | Posted by: Ali Jaffar Zia

Videos are paramount in today's digital realm, capturing attention like no other medium. Studies show that including a video on a landing page can increase conversion rates by up to 80%. Their visual appeal and storytelling prowess resonate profoundly making them indispensable tools....

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The Science of Color Grading: Creating Visual Ambiance in Your Videos

The Science of Color Grading: Creating Visual Ambiance in Your Videos

December 26, 2023 | Posted by: Ali Jaffar Zia

In the dynamic world of video marketing, where attention is a prized commodity, the art of color grading stands tall as a formidable ally in captivating audiences. Beyond mere visual enhancement, color grading is a strategic science that can influence the emotions, perceptions, and even actions of your viewers. Let's start ....

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The Impact of Video Marketing Scripts

The Impact of Video Marketing Scripts

December 19, 2023 | Posted by: Ali Jaffar Zia

Did you know that 85% of internet users in the United States watch video content monthly? However, what distinguishes a memorable video from the forgettable is the visuals and the backbone of its narrative—the video marketing script. Video marketing scripts aren't mere words; they are the linchpin that ....

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Leveraging Long Tail Keywords for SEO Success in the Dental Industry

Leveraging Long Tail Keywords for SEO Success in the Dental Industry

December 12, 2023 | Posted by: Ali Jaffar Zia

Before understanding long tail keywords for SEO growth, let's analyze what keywords are and why do they hold a special spot in SEO. Keywords in SEO (Search Engine Optimization) are specific words or phrases that people use when conducting online searches in search engines....

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Graphic Design for Email Marketing: Dos and Don'ts

Graphic Design for Email Marketing: Dos and Don'ts

December 5, 2023 | Posted by: Ali Jaffar Zia

Email marketing continues to be one of the most effective channels for businesses to connect with their audiences. However, in an overcrowded inbox, the visual appeal of your emails can make all the difference. In this blog, we'll explore the dos and don'ts of graphic design for email marketing....

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How to Set Up Schema Markups for Your Website: Boosting SEO Like a Pro

How to Set Up Schema Markups for Your Website: Boosting SEO Like a Pro

November 28, 2023 | Posted by: Ali Jaffar Zia

In the ever-evolving landscape of SEO, staying ahead of the curve is essential. One powerful yet often underutilized tool in an SEO expert's arsenal is schema markup. This advanced guide will take you through the intricacies of schema markup, offering step-by-step instructions and insights backed by data to help....

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History of Storytelling - Mastering Social Media Storytelling: Your Ultimate Guide to Engaging Your Audience

History of Storytelling - Mastering Social Media Storytelling: Your Ultimate Guide to Engaging Your Audience

November 21, 2023 | Posted by: Ali Jaffar Zia

In the grand tapestry of human history, storytelling has been an enduring thread woven through the ages, connecting us across time and cultures. From our ancestors' ancient oral traditions to today's modern digital narratives, stories have been the vessels that carry knowledge, emotions, and experiences....

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E-commerce SEO: Boosting Sales with Search Engine Optimization

E-commerce SEO: Boosting Sales with Search Engine Optimization

November 14, 2023 | Posted by: Ali Jaffar Zia

In the fiercely competitive world of e-commerce, where thousands of online stores vie for consumer attention, the need for effective differentiation is paramount. One highly potent tool that can set your e-commerce business apart is Search Engine Optimization (SEO)....

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Marketing Automation Tools: Streamlining Your Campaigns

Marketing Automation Tools: Streamlining Your Campaigns

November 7, 2023 | Posted by: Ali Jaffar Zia

According to a report by Salesforce, businesses that implement marketing automation software can experience an average increase of 14.5% in productivity. This productivity boost is often attributed to the automation of repetitive tasks, improved lead nurturing, and...

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Content Marketing in 2024 - What Do Businesses Need To Know

Content Marketing in 2024 - What Do Businesses Need To Know!

October 31, 2023 | Posted by: Ali Jaffar Zia

Studies have shown that businesses with a well-executed content marketing strategy were achieving, on average, a 30% increase in website traffic and a 20% boost in lead generation compared to those without a strategic approach....

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Best lead generation strategies for real estate agents

Best lead generation strategies for real estate agents

October 24, 2023 | Posted by: Kyle Fiorelli

There is a reason why all service-based businesses crave leads. Leads are the reason how companies thrive and survive in this competitive landscape. Having a lead generation strategy in place is critical. This article will...

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Shopify SEO Techniques for Ultimate Commerce Growth

Shopify SEO Techniques for Ultimate Commerce Growth

October 17, 2023 | Posted by: Ali Jaffar Zia

According to a recent study, only 30% of businesses have a search engine optimization (SEO) strategy. This means that only 30% of businesses are consciously trying to improve their search result rankings. E-commerce businesses...

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Google's August 2023 Core Update: A Seamless Search Experience Transformation

Google's August 2023 Core Update: A Seamless Search Experience Transformation

October 10, 2023 | Posted by: Ali Jaffar Zia

In the ever-evolving digital landscape, Google consistently remains at the forefront of search engine optimization (SEO), providing users with the most relevant and accurate search results. Over the years, Google has released numerous algorithm updates to enhance user experience, and one of the most significant updates...

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How To Get More Clicks With Banner Ad Design

How To Get More Clicks With Banner Ad Design

October 3, 2023 | Posted by: Ali Jaffar Zia

Banner ads are a form of online advertising that involve displaying ads in the form of graphical banners on web pages. These ads typically appear as rectangular images or multimedia advertisements positioned at a web page's top, bottom, or sides. They often contain visually attractive elements such as images...

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Maximizing Brand Impact: Pinterest Marketing Strategies

Maximizing Brand Impact: Pinterest Marketing Strategies

September 26, 2023 | Posted by: Ali Jaffar Zia

Are you familiar with Pinterest? It is a social media platform and online search engine that allows users to discover and save ideas, images, and videos on various topics such as fashion, home decor, recipes, travel, and...

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A robot holding a top 5 with a word: top 5 social media management tools for your business

Best Social Media Management Tools | Top 5 Picks

September 19, 2023 | Posted by: Ali Jaffar Zia

Social media management refers to creating, scheduling, analyzing, and engaging with content on various social media platforms. It involves managing social media accounts and profiles to build and maintain...

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How Can Video Marketing Help Your Business Grow?

How Can Video Marketing Help Your Business Grow?

September 12, 2023 | Posted by: Ali Jaffar Zia

Videos are the future. Businesses are using more and more video marketing every coming day. Videos have become the most popular way of conveying a business message from their website to social media...

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10 Ways For Your Sales Team To Improve Scheduling

10 Ways For Your Sales Team To Improve Scheduling

September 5, 2023 | Posted by: Kyle Fiorelli

Sales scheduling skill is vital for salespeople as it directly impacts their productivity and efficiency. Effective sales scheduling allows salespeople to plan and organize their time effectively, optimizing the time spent on...

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What does a Modern Website Design looks like?

What does a Modern Website Design looks like?

August 29, 2023 | Posted by: Ali Jaffar Zia

In today's digital age, having a website is essential to establish an online presence for your business, organization, or personal brand. It is a virtual storefront or headquarters where people can find information about you...

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A robot holding a earth globe icon with the dollar sign, setting tips, hearts, and archery

Essential Metrics to Monitor in Your SEO Campaign for Success

August 22, 2023 | Posted by: Ali Jaffar Zia

An SEO campaign refers to a series of strategic actions and initiatives a business or website owner takes to improve their visibility and rankings on search engine results pages (SERPs). These campaigns involve...

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A robot holding a pad and the icon of industry with the other social media marketing symbols

Exploring the Synergy: Social Media's Impact on SEO Marketing

August 15, 2023 | Posted by: Ali Jaffar Zia

It has always been a question of whether social media impacts your SEO campaign or not. Many SEO marketers are still unsure how this idea would float. In this article, we will shed some light on this tricky question...

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A robot holding a pad and a stick with the word keyword

Unveiling SEO's Strategic Power

August 8, 2023 | Posted by: Ali Jaffar Zia

Keyword research is finding and analyzing specific words or phrases that people enter into search engines to determine the demand and competitiveness of those terms. It involves identifying popular and relevant keywords that can drive....

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A robot points out the setting tips for the sales team

What is appointment setting?

August 1, 2023 | Posted by: Ali Jaffar Zia

Appointment setting is the process of scheduling meetings or appointments between a sales representative or business professional and a potential customer or client. This can be done through....

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A robot with digital gadget symbols and the word website design

Content Management System for Website

July 25, 2023 | Posted by: Ali Jaffar Zia

A content management system (CMS) is a software application allowing users to create, manage, and publish digital content online. It provides an interface that helps non-technical....

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A robot holds a pad with a word: the benefits responsive design for your web pages

Benefits of Responsive Design Web Page

July 18, 2023 | Posted by: Ali Jaffar Zia

Modern websites usually feature streamlined designs with clean lines, open-ended navigation menus, flat, 2-dimensional graphics, full-width images, and bold colors. Responsive design....

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A robot standing with a word: tips for creating effective copy for your web pages

Tips for Creating Effective Copy for Your Web Pages

July 11, 2023 | Posted by: Ali Jaffar Zia

Web copy is a text written for website users. It usually includes descriptions of products, services, events, company information, and other details essential to a website. Web copy can be written....

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A robot holds a pads and points at the blog post announcement symbols and other icons

How To Structure A Perfect Blog Post?

July 4, 2023 | Posted by: Ali Jaffar Zia

A blog on a website is an essential tool for businesses to increase their presence online. It is a way for firms to create informative and engaging content for their customers, share news and events, and create a community around their brand....

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A robot holding a laptop lean on the paper symbol with the word tips for creating a newsletter

Tips For Creating A Perfect Newsletter Design

June 27, 2023 | Posted by: Ali Jaffar Zia

A newsletter is an informational publication distributed to subscribed parties on a regular (e.g. bi-weekly or monthly) schedule or on an as-needed basis. Newsletters are typically used to inform.....

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A robot with video symbols: How can a 1-minute promo video do wonders for your business?

How Can a 1-minute PROMO Video Do Wonders For Your Business?

June 20, 2023 | Posted by: Ali Jaffar Zia

Video marketing has become one of the most crucial marketing techniques of the modern era. By providing consumers with rich media content that engages viewers, video marketing campaigns can reach a broader audience faster and with more success.....

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A robot holding a tablet and pointing to New York with a word: let's network like never before

New York City Small Business Expo - Lets Network Like Never Before

June 15, 2023 | Posted by: Kyle Fiorelli

When it comes to vibrant business communities, few cities can rival the charismatic allure of New York City. With its unique blend of culture, technology, finance, art, and innovation, NYC has....

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A monitor with plumbing symbols: how can plumbing companies use digital marketing to grow business?

How can Plumbing Companies use Digital Marketing to Grow their Business?

June 13, 2023 | Posted by: Carl Jones

In today's digital era, growing a plumbing business requires more than just relying on word-of-mouth recommendations from friendly neighbors. Social media has become the new hub for online conversations, making it an effective tool for plumbers to spread the word....

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A robot with money insurance icons

Rising to the Challenges of Remote Workplace Injury Claims

June 9, 2023 | Posted by: Carl Jones

As we have rapidly transitioned from office spaces to remote workspaces, the dynamics of the 'traditional' workplace have been drastically redefined. With this shift, insurance companies now grapple with unique challenges of handling remote worker injury claims....

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A robot holding a telescope with search engine symbols

The Search Engine AI War between Microsoft and Google

June 7, 2023 | Posted by: Omar Elkholy

At the dawn of the world wide web, navigating through the vast sea of information was a breeze. But as the internet grew exponentially, finding what we needed became increasingly challenging....

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A robot holds pad and shows the conversation of the customer

How Can ChatGPT be used by SEO Marketers?

May 30, 2023 | Posted by: Carl Jones

Chatgpt and SEO have a very strong connection. As the rise of artificial intelligence (AI) continues to transform the way businesses operate, ChatGPT stands out as a game-changing tool. Powered by GPT-3, this....

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What does a healthy Google Business Listing look like?

What does a healthy Google Business Listing look like?

May 23, 2023 | Posted by: Carl Jones

A healthy Google Business listing is a key tool for businesses to reach potential customers and increase their visibility. Keeping up with periodic health checks of this profile will ensure your business remains in the front-line on platforms like Google Search or Maps,...

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How Can Local SEO Help Auto Body Shops

How Can Local SEO Help Auto Body Shops

May 9, 2023 | Posted by: Omar Elkholy

Having a strong local presence is vital for any small business. Same goes for auto body shops. Local SEO is the heart of local branding for any small business. Let's discover more avenues on how local branding can be improved for auto body...

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Virtual Screening: How to keep employees before they even start!

How to keep employees before they even start!

May 2, 2023 | Posted by: Ali Jaffar Zia

Virtual screening of employees is an automated process of evaluating potential candidates without the need for physical contact. This process utilizes computer algorithms to analyze data on potential employees...

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Tips for Lowering Churn for Remote Employees

Tips for Lowering Churn for Remote Employees

April 28, 2023 | Posted by: Carl Jones

As the world continues to adapt to the challenges of the pandemic, remote work has become the new normal for many businesses. While remote work offers numerous benefits, including flexibility and increased productivity, it...

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Employee Screening Services: The Key to Hiring the Best Talent Safely and Efficiently

Employee Screening Services: The Key to Hiring the Best Talent Safely and Efficiently

April 26, 2023 | Posted by: Carl Jones

As businesses compete to attract the best talent, it's becoming increasingly important for employers to ensure that they are hiring employees who are not only skilled but also trustworthy and safe. That's where...

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How Virtual Screening Transforms the Hiring Process: Saving Money, Time, and Ensuring the Right Fit

How Virtual Screening Transforms the Hiring Process: Saving Money, Time, and Ensuring the Right Fit

April 21, 2023 | Posted by: Ali Jaffar Zia

Employee screening is the process of verifying the background of an individual before they are hired. This can include checking an applicant’s qualifications, criminal record, previous employment history, and other relevant...

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The Importance of 3rd Party Verification in The Workplace

The Importance of 3rd Party Verification in The Workplace

April 18, 2023 | Posted by: Ali Jaffar Zia

A strong workplace is achieved when employees are motivated, supported, and appreciated. When employers create an environment where employees feel valued and can do their best work, they increase productivity, improve job....

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The emergence of remote employees after the Pandemic

The emergence of remote employees after the Pandemic

April 14, 2023 | Posted by: Ali Jaffar Zia

The emergence of covid 19 and how it impacted the job market The emergence of Covid-19 has had a significant impact on the job market. With the global economy in a recession, many businesses have had to reduce...

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Online Marketing for Law Firms

Online Marketing for Law Firms

April 11, 2023 | Posted by: Omar Elkholy

In our digital-driven culture, staying ahead of the curve calls for law firms to invest in an effective online marketing plan. From a website that engages and captivates visitors, social media accounts that build brand...

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How to use Guest posting in building off Page SEO Authority

How to use Guest posting in building off Page SEO Authority

April 7, 2023 | Posted by: Omar Elkholy

Writing content for another website is often a targeted strategy when it comes to off-page SEO. Known as guest blogging, many writers take advantage of this technique in order to gain more visibility and drive traffic...

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Challenges faced by Sales Leaders while managing their Teams

Challenges faced by Sales Leaders while managing their Teams

April 5, 2023 | Posted by: Omar Elkholy

Sales leadership is a critical role in any business. It's the driving force behind success, so it demands expertise and an understanding of both hard and soft skills like empathy, communication, and emotional...

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A robot holds pad and monitor with the symbols of backlinks

The Importance of Backlinks in a SEO Campaign

March 31, 2023 | Posted by: Omar Elkholy

To rise above the competition, small business owners must attract new customers. SEO can be an invaluable tool for this goal as it helps websites appear higher in search engine results pages (SERPs). But mastering all of its nuances...

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How to Strategize and Write a Perfect Blog Post

How to Strategize and Write a Perfect Blog Post

March 27, 2023 | Posted by: Omar Elkholy

Crafting effective blog posts doesn't have to be a challenge. By simply honing your ideas and using compelling writing techniques, you can create content that resonates with readers...

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What to include in a promo video of your brand?

What to include in a promo video of your brand?

March 24, 2023 | Posted by: Omar Elkholy

Promotional videos are the perfect way to get your message out there, attracting audiences and driving them towards a specific marketing initiative or event. Showcase your...

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On Page SEO is critical for SEO success - Follow these 10 tips for on page SEO

On Page SEO is critical for SEO success - Follow these 10 tips for on page SEO

March 22, 2023 | Posted by: Ali Jaffar Zia

Search engine optimization (SEO) is optimizing content, websites, and other digital assets to increase visibility and rankings in search engine results in pages...

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How Outsourcing Leads and Marketing Can Grow Your Small Business

How Outsourcing Leads and Marketing Can Grow Your Small Business

March 20, 2023 | Posted by: Ali Jaffar Zia

We know that maintaining a successful business involves more than just keeping the day-to-day operations running; it also requires continual marketing ingenuity. To help ensure their success, small businesses can turn to professional outsourcing...

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How Can Open Rates Be Improved While Running Email Marketing Campaigns

How Can Open Rates Be Improved While Running Email Marketing Campaigns

March 15, 2023 | Posted by: Ali Jaffar Zia

Email marketing is a method of direct digital marketing using electronic mail as a means of communication. It promotes products or services to potential customers, builds...

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10 Ways to Boost Your Brand with a Basic Website

10 Ways to Boost Your Brand with a Basic Website

March 13, 2023 | Posted by: Omar Elkholy

In today's digital world, a strong online presence is essential for all businesses and not just those engaged in e-commerce. With an array of web design tools available to everyone...

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Elements of a modern landing page design. What should and should not be included.

Elements of a modern landing page design. What should and should not be included.

March 8, 2023 | Posted by: Ali Jaffar Zia

Website design is one of the critical factors for success in the online space. It can make or break an online business, as the look and feel of a website...

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How sales teams can use digital marketing to their advantage

How sales teams can use digital marketing to their advantage

March 5, 2023 | Posted by: Omar Elkholy

Technology advancements have enabled businesses to maximize their efficiency and get the most out of their operations. Sales teams are no strangers to this, adapting quickly as new innovations enter...

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Mixing email campaigns with your phone call campaigns. What is the winning strategy?

Mixing email campaigns with your phone call campaigns. What is the winning strategy?

March 3, 2023 | Posted by: Ali Jaffar Zia

Email marketing is a powerful and effective way to communicate directly with customers and potential customers. It involves using email to send promotional ...

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How has modern cold calling influenced the B2B lead generation industry?

How has modern cold calling influenced the B2B lead generation industry.

February 28, 2023 | Posted by: Omar Elkholy

Cold calling continues to be a successful strategy for companies in the B2B market, as it presents businesses with an unmatched opportunity to engage potential buyers...

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What is the new Performance Max tool from Google Ads?

What is the new Performance Max tool from Google Ads?

February 25, 2023 | Posted by: Omar Elkholy

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. The platform allows businesses to create text, image, and video ads on...

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10 best sales prospecting tips for business development executives

10 best sales prospecting tips for business development executives

February 22, 2023 | Posted by: Omar Elkholy

Here at Strategic Connection, we understand that prospecting is one of the most difficult, key stages of the sales process. For sales professionals, the prospecting ...

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What is social media engagement and how can you boost it?

What is social media engagement and how can you boost it?

February 18, 2023 | Posted by: Ali Jaffar Zia

Social media engagement is interacting with others on social media platforms to build relationships and create a community. It can be boosted by creating interesting content, participating in conversations, and ...

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Client success factors when it comes to digital marketing operations

Client success factors when it comes to digital marketing operations

February 15, 2023 | Posted by: Omar Elkholy

Here are Strategic Connection, we know that developing a digital marketing strategy can be an invaluable asset for any business, big or small. Whether you're just getting started in the industry and need...

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The equation between dentists and digital marketing

The equation between dentists and digital marketing

February 13, 2023 | Posted by: Ali Jaffar Zia

Marketing has come a long way from traditional to digital marketing. Digital marketing is the process of using digital technologies to market a product or service. It has become an essential part...

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Strategic How can Law firms benefit from call management services in 2023

How can Law firms benefit from call management services in 2023

February 10, 2023 | Posted by: Ali Jaffar Zia

Solo practitioners and small law firms today struggle to keep up with the demands of running a business, while still delivering an excellent client experience This is where managed services can really help - by outsourcing...

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How can non profit businesses utlize digital marketing?

How can non profit businesses utlize digital marketing?

February 7, 2023 | Posted by: Ali Jaffar Zia

Digital marketing promotes your business through electronic channels such as the internet, social media, and email. It can include website design, search engine optimization, and email marketing. Digital marketing...

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How can insurance agents take advantage of sales force management services?

How can insurance agents take advantage of sales force management services?

February 5, 2023 | Posted by: Omar Elkholy

Insurance agents know that the key to success is finding and generating new opportunities. But it can be difficult when time spent on marketing work detracts from selling products! To stay ahead of their competition...

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The role of Google My Business in SEO, Explained.

The role of Google My Business in SEO, Explained.

February 1, 2023 | Posted by: Ali Jaffar Zia

The importance of search marketing cannot be overemphasized. It is one of the most efficient and effective ways to reach your target audience. By optimizing your website for search engine visibility, you can ...

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Social Media Marketing Strategies For Fintech Companies

Social media marketing strategies for fintech companies

January 30, 2023 | Posted by: Omar Elkholy

In this new era of unprecedented remote connection, the fintech industry has seen a radical shift in its relationship with social media. Where once privacy and security issues could have hampered progress for financial institutions...

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How outsourcing lead generation can turnaround the way you do business?

How outsourcing lead generation can turnaround the way you do business?

January 25, 2023 | Posted by: Ali Jaffar Zia

Generating leads is undoubtedly a challenging business requirement. For 61% of marketers, it's their biggest roadblock - taking up valuable time that might otherwise be spent on other important areas such as lead...

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How to use Instagram stories and reels to build an online brand?

How to use Instagram stories and reels to build an online brand?

January 20, 2023 | Posted by: Ali Jaffar Zia

We know that targeting the right audience is key in the success of your ads. But how does Instagram help you reach your core audience? Instagram is one of the fastest-growing social platforms in the world...

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Content writing tips that will help in website branding

Content writing tips that will help in website branding

January 15, 2023 | Posted by: Ali Jaffar Zia

Do you know that both content and websites are interrelated? Good content complements a website design, and a good website portrays the content as more consumable for the users. If you want your content writing to...

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The Benefits of Combining Traditional Lead Generation with Digital Marketing

The Benefits of Combining Traditional Lead Generation with Digital Marketing

January 10, 2023 | Posted by: Carl Jones

Clearly, digital marketing is an incredibly powerful tool that no business can afford to ignore. However, it’s important to note that traditional methods still have their place. By combining these two approaches, you can create a....

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5 marketing mistakes small businesses are making in 2023

5 marketing mistakes small businesses are making in 2023

January 5, 2023 | Posted by: Carl Jones

Small businesses tend to make tons of mistakes when it comes to marketing, but luckily, most of them are easy to avoid. By being aware of the most common mistakes, you can ensure that your business doesn't fall victim to them....

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Why should you outsource digital marketing to an agency?

Why should you outsource digital marketing to an agency?

January 1, 2023 | Posted by: Ali Jaffar Zia

Business owners who manage their marketing themselves are like soldiers fighting more than one war simultaneously. There is so much on their plate, yet they don't give up easily. This blog is for those amazing small business....

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