In the ever-evolving landscape of SEO, staying ahead of the curve is essential. One powerful yet often underutilized tool in an SEO expert's arsenal is schema markup. This advanced guide will take you through the intricacies of schema markup, offering step-by-step instructions and insights backed by data to help....
Read more
In the grand tapestry of human history, storytelling has been an enduring thread woven through the ages, connecting us across time and cultures. From our ancestors' ancient oral traditions to today's modern digital narratives, stories have been the vessels that carry knowledge, emotions, and experiences....
Read more
In the fiercely competitive world of e-commerce, where thousands of online stores vie for consumer attention, the need for effective differentiation is paramount. One highly potent tool that can set your e-commerce business apart is Search Engine Optimization (SEO)....
Read more
According to a report by Salesforce, businesses that implement marketing automation software can experience an average increase of 14.5% in productivity. This productivity boost is often attributed to the automation of repetitive tasks, improved lead nurturing, and...
Read more
Studies have shown that businesses with a well-executed content marketing strategy were achieving, on average, a 30% increase in website traffic and a 20% boost in lead generation compared to those without a strategic approach....
Read more
There is a reason why all service-based businesses crave leads. Leads are the reason how companies thrive and survive in this competitive landscape. Having a lead generation strategy in place is critical. This article will...
Read more
According to a recent study, only 30% of businesses have a search engine optimization (SEO) strategy. This means that only 30% of businesses are consciously trying to improve their search result rankings. E-commerce businesses...
Read more
In the ever-evolving digital landscape, Google consistently remains at the forefront of search engine optimization (SEO), providing users with the most relevant and accurate search results. Over the years, Google has released numerous algorithm updates to enhance user experience, and one of the most significant updates...
Read more
Banner ads are a form of online advertising that involve displaying ads in the form of graphical banners on web pages. These ads typically appear as rectangular images or multimedia advertisements positioned at a web page's top, bottom, or sides. They often contain visually attractive elements such as images...
Read more
Are you familiar with Pinterest? It is a social media platform and online search engine that allows users to discover and save ideas, images, and videos on various topics such as fashion, home decor, recipes, travel, and...
Read more
Social media management refers to creating, scheduling, analyzing, and engaging with content on various social media platforms. It involves managing social media accounts and profiles to build and maintain...
Read more
Videos are the future. Businesses are using more and more video marketing every coming day. Videos have become the most popular way of conveying a business message from their website to social media...
Read more
Sales scheduling skill is vital for salespeople as it directly impacts their productivity and efficiency. Effective sales scheduling allows salespeople to plan and organize their time effectively, optimizing the time spent on...
Read more
In today's digital age, having a website is essential to establish an online presence for your business, organization, or personal brand. It is a virtual storefront or headquarters where people can find information about you...
Read more
An SEO campaign refers to a series of strategic actions and initiatives a business or website owner takes to improve their visibility and rankings on search engine results pages (SERPs). These campaigns involve...
Read more
It has always been a question of whether social media impacts your SEO campaign or not. Many SEO marketers are still unsure how this idea would float. In this article, we will shed some light on this tricky question...
Read more
Keyword research is finding and analyzing specific words or phrases that people enter into search engines to determine the demand and competitiveness of those terms. It involves identifying popular and relevant keywords that can drive....
Read more
Appointment setting is the process of scheduling meetings or appointments between a sales representative or business professional and a potential customer or client. This can be done through....
Read more
A content management system (CMS) is a software application allowing users to create, manage, and publish digital content online. It provides an interface that helps non-technical....
Read more
Modern websites usually feature streamlined designs with clean lines, open-ended navigation menus, flat, 2-dimensional graphics, full-width images, and bold colors. Responsive design....
Read more
Web copy is a text written for website users. It usually includes descriptions of products, services, events, company information, and other details essential to a website. Web copy can be written....
Read more
A blog on a website is an essential tool for businesses to increase their presence online. It is a way for firms to create informative and engaging content for their customers, share news and events, and create a community around their brand....
Read more
A newsletter is an informational publication distributed to subscribed parties on a regular (e.g. bi-weekly or monthly) schedule or on an as-needed basis. Newsletters are typically used to inform.....
Read more
Video marketing has become one of the most crucial marketing techniques of the modern era. By providing consumers with rich media content that engages viewers, video marketing campaigns can reach a broader audience faster and with more success.....
Read more
When it comes to vibrant business communities, few cities can rival the charismatic allure of New York City. With its unique blend of culture, technology, finance, art, and innovation, NYC has....
Read more
In today's digital era, growing a plumbing business requires more than just relying on word-of-mouth recommendations from friendly neighbors. Social media has become the new hub for online conversations, making it an effective tool for plumbers to spread the word....
Read more
As we have rapidly transitioned from office spaces to remote workspaces, the dynamics of the 'traditional' workplace have been drastically redefined. With this shift, insurance companies now grapple with unique challenges of handling remote worker injury claims....
Read more
At the dawn of the world wide web, navigating through the vast sea of information was a breeze. But as the internet grew exponentially, finding what we needed became increasingly challenging....
Read more
Chatgpt and SEO have a very strong connection. As the rise of artificial intelligence (AI) continues to transform the way businesses operate, ChatGPT stands out as a game-changing tool. Powered by GPT-3, this....
Read more
A healthy Google Business listing is a key tool for businesses to reach potential customers and increase their visibility. Keeping up with periodic health checks of this profile will ensure your business remains in the front-line on platforms like Google Search or Maps,...
Read more
Having a strong local presence is vital for any small business. Same goes for auto body shops. Local SEO is the heart of local branding for any small business. Let's discover more avenues on how local branding can be improved for auto body...
Read more
Virtual screening of employees is an automated process of evaluating potential candidates without the need for physical contact. This process utilizes computer algorithms to analyze data on potential employees...
Read more
As the world continues to adapt to the challenges of the pandemic, remote work has become the new normal for many businesses. While remote work offers numerous benefits, including flexibility and increased productivity, it...
Read more
As businesses compete to attract the best talent, it's becoming increasingly important for employers to ensure that they are hiring employees who are not only skilled but also trustworthy and safe. That's where...
Read more
Employee screening is the process of verifying the background of an individual before they are hired. This can include checking an applicant’s qualifications, criminal record, previous employment history, and other relevant...
Read more
A strong workplace is achieved when employees are motivated, supported, and appreciated. When employers create an environment where employees feel valued and can do their best work, they increase productivity, improve job....
Read more
The emergence of covid 19 and how it impacted the job market The emergence of Covid-19 has had a significant impact on the job market. With the global economy in a recession, many businesses have had to reduce...
Read more
In our digital-driven culture, staying ahead of the curve calls for law firms to invest in an effective online marketing plan. From a website that engages and captivates visitors, social media accounts that build brand...
Read more
Writing content for another website is often a targeted strategy when it comes to off-page SEO. Known as guest blogging, many writers take advantage of this technique in order to gain more visibility and drive traffic...
Read more
Sales leadership is a critical role in any business. It's the driving force behind success, so it demands expertise and an understanding of both hard and soft skills like empathy, communication, and emotional...
Read more
To rise above the competition, small business owners must attract new customers. SEO can be an invaluable tool for this goal as it helps websites appear higher in search engine results pages (SERPs). But mastering all of its nuances...
Read more
Crafting effective blog posts doesn't have to be a challenge. By simply honing your ideas and using compelling writing techniques, you can create content that resonates with readers...
Read more
Promotional videos are the perfect way to get your message out there, attracting audiences and driving them towards a specific marketing initiative or event. Showcase your...
Read more
Search engine optimization (SEO) is optimizing content, websites, and other digital assets to increase visibility and rankings in search engine results in pages...
Read more
We know that maintaining a successful business involves more than just keeping the day-to-day operations running; it also requires continual marketing ingenuity. To help ensure their success, small businesses can turn to professional outsourcing...
Read more
Email marketing is a method of direct digital marketing using electronic mail as a means of communication. It promotes products or services to potential customers, builds...
Read more
In today's digital world, a strong online presence is essential for all businesses and not just those engaged in e-commerce. With an array of web design tools available to everyone...
Read more
Website design is one of the critical factors for success in the online space. It can make or break an online business, as the look and feel of a website...
Read more
Technology advancements have enabled businesses to maximize their efficiency and get the most out of their operations. Sales teams are no strangers to this, adapting quickly as new innovations enter...
Read more
Email marketing is a powerful and effective way to communicate directly with customers and potential customers. It involves using email to send promotional ...
Read more
Cold calling continues to be a successful strategy for companies in the B2B market, as it presents businesses with an unmatched opportunity to engage potential buyers...
Read more
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. The platform allows businesses to create text, image, and video ads on...
Read more
Here at Strategic Connection, we understand that prospecting is one of the most difficult, key stages of the sales process. For sales professionals, the prospecting ...
Read more
Social media engagement is interacting with others on social media platforms to build relationships and create a community. It can be boosted by creating interesting content, participating in conversations, and ...
Read more
Here are Strategic Connection, we know that developing a digital marketing strategy can be an invaluable asset for any business, big or small. Whether you're just getting started in the industry and need...
Read more
Marketing has come a long way from traditional to digital marketing. Digital marketing is the process of using digital technologies to market a product or service. It has become an essential part...
Read more
Solo practitioners and small law firms today struggle to keep up with the demands of running a business, while still delivering an excellent client experience This is where managed services can really help - by outsourcing...
Read more
Digital marketing promotes your business through electronic channels such as the internet, social media, and email. It can include website design, search engine optimization, and email marketing. Digital marketing...
Read more
Insurance agents know that the key to success is finding and generating new opportunities. But it can be difficult when time spent on marketing work detracts from selling products! To stay ahead of their competition...
Read more
The importance of search marketing cannot be overemphasized. It is one of the most efficient and effective ways to reach your target audience. By optimizing your website for search engine visibility, you can ...
Read more
In this new era of unprecedented remote connection, the fintech industry has seen a radical shift in its relationship with social media. Where once privacy and security issues could have hampered progress for financial institutions...
Read more
Generating leads is undoubtedly a challenging business requirement. For 61% of marketers, it's their biggest roadblock - taking up valuable time that might otherwise be spent on other important areas such as lead...
Read more
We know that targeting the right audience is key in the success of your ads. But how does Instagram help you reach your core audience? Instagram is one of the fastest-growing social platforms in the world...
Read more
Do you know that both content and websites are interrelated? Good content complements a website design, and a good website portrays the content as more consumable for the users. If you want your content writing to...
Read more
Clearly, digital marketing is an incredibly powerful tool that no business can afford to ignore. However, it’s important to note that traditional methods still have their place. By combining these two approaches, you can create a....
Read more
Small businesses tend to make tons of mistakes when it comes to marketing, but luckily, most of them are easy to avoid. By being aware of the most common mistakes, you can ensure that your business doesn't fall victim to them....
Read more
Business owners who manage their marketing themselves are like soldiers fighting more than one war simultaneously. There is so much on their plate, yet they don't give up easily. This blog is for those amazing small business....
Read more