When Lisa, a seasoned small business owner who ran a boutique HR consultancy, first heard her team raving about “AI extensions,” she laughed. “I didn’t start a business to have robots do the hiring,” she said, sipping her third coffee of the morning while knee-deep in résumés. To her, AI sounded like yet another tech....
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What happens when you combine the excitement of professional basketball with a passion for education? You get the Delaware Blue Coats' Education Day, a powerful event that makes a real difference in the community. The Blue Coats, an NBA G League team affiliated with the....
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It all started on a rainy Tuesday morning when Michael, the owner of a mid-sized logistics firm, sat in his cramped office scrolling through his company’s website. Despite his team’s best efforts, the site looked outdated, hard to navigate, and frankly, it wasn’t converting visitors into clients. Michael....
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At Strategic Connection, we are fortunate to have a leadership team filled with experienced professionals who bring valuable expertise to the table. One of those leaders is Abby DeGuzman, our IT Director, who has been with us for an incredible 22 years. With a BS in Computer Science, PMP certification ....
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Imagine walking into a party where everyone is talking in monotone voices, reciting bullet points about themselves like a bad PowerPoint presentation. Now, imagine another party where someone walks up, shakes your hand, tells you a great story, and makes you laugh. Which conversation would you ....
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Imagine having a salesperson who works tirelessly around the clock, never takes a day off, and can communicate with thousands of potential customers at once. That’s the power of a stunning website. In today’s digital-first era, your website is not just an online presence—it’s a crucial asset that can attract, engage, ....
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If your website were a car, would it be a shiny sports car cruising smoothly down the highway or a sputtering old clunker barely making it out of the driveway? Just like a trusty ride, your website needs regular maintenance to stay functional, fast, and fabulous. If it’s starting to feel more....
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The Small Business Expo in Atlanta was an incredible experience, and at the center of it all was our Marketing Makeover live stream, hosted directly from the trade show floor. As the Sales Marketing Coordinator at Strategic Connection, I had the privilege of witnessing the impact of this interactive session firsthand.
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At Strategic Connection, we’re fortunate to have incredible talent driving our projects forward. Today, we’re excited to spotlight our lead web developer, Francis Jan, who brings unmatched expertise and passion to the team. From navigating WordPress challenges to embracing the latest tools, Francis offers a glimpse into his day-to-day work and shares .......
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In 2025 the connection between SEO and web design is more important than ever. A website that looks good but lacks SEO optimization won’t rank, while a site with great SEO but poor design will fail to engage visitors. To succeed online, businesses need to seamlessly integrate SEO strategies into their web design process.......
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The Strategic Connection Philadelphia marketing team recently took a break from the office to immerse themselves in the heart of Philadelphia on a scavenger hunt for some of the city’s most iconic landmarks. From historical sites to Philly’s famous food spots, the team spent the day venturing.......
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Studies have shown that businesses with a well-executed content marketing strategy were achieving, on average, a 30% increase in website traffic and a 20% boost in lead generation compared to those without a strategic approach........
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At Strategic Connection, we believe that diverse experiences bring unique perspectives to the table, and no one embodies this better than our Sales Marketing Coordinator, Anthony Adinolfi. Anthony's background of cold calling in the sports industry, specifically selling tickets for the New Jersey Devils.......
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As a Sales Marketing Coordinator, I know firsthand the excitement and potential that trade shows like the Small Business Expo offer in 2024. But I also know that success at these events doesn't happen by chance or luck. It requires careful planning and preparation to boost your business. In this post, we'll dive.......
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In the rapidly evolving world of sales, cold calling remains a staple technique that has stood the test of time. However, the advent of digital tools and strategies has transformed the landscape, making it essential to integrate traditional and modern sales techniques to achieve optimal results. At Strategic Connection.......
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In the fast-paced world of sales, getting past the gatekeeper can make or break your ability to connect with decision-makers and ultimately close deals. Gatekeepers are usually the first line of defense for executives and other key decision-makers in any business. They ensure that only important and relevant calls get through, making it.......
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In today's digital age, where consumers are bombarded with countless marketing messages across various platforms, standing out from the crowd has become more challenging than ever. Enter personalized email marketing, a powerful strategy that has revolutionized the way businesses communicate.......
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In today’s fast-paced business environment, optimizing your appointment setting process is crucial for maximizing efficiency and ensuring your sales team can focus on closing deals rather than coordinating meetings. Appointment setting is a vital component of the sales cycle.......
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Technology in sales force management is no longer optional in today’s fast-paced business environment — it's a necessity. This new technology not only condenses operations but also pushes sales teams to achieve higher productivity and better client.......
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Cold calling remains one of the most challenging yet essential techniques for building a successful sales pipeline. Despite technological advancements in digital marketing and communication, cold calling is still a viable method for reaching out to potential customers and converting them into warm prospects. The effectiveness of this technique lies.......
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One of the hardest things to do in the sales industry is to get past the gatekeeper and speak with the decision-maker. The gatekeeper is often an executive assistant, receptionist, or another individual tasked with filtering calls and emails to protect the time of those in power. Sales professionals know that successfully bypassing.......
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Sending the perfect cold email can feel like a monumental task. You invest time and effort into crafting the message, press send, and hope it lands at the top of the prospect's inbox to prompt a response. We've all experienced this challenge because, in reality, there isn't a one-size-fits-all solution. However, there.......
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Having a hard time finding ways to retool your old prospect list? You're not alone! Many companies have outdated prospect lists they aren't sure what to do with. The key to reviving and utilizing your old prospect list is to create new leads and opportunities using your existing resources.......
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Sales force management is an intricate and vital aspect of any business strategy, which drives revenue growth and market penetration. For experts in the field, understanding the nuances and deploying effective strategies is crucial for optimizing team performance and achieving organizational.......
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In today’s competitive digital landscape, knowing how to write an SEO-optimized blog is crucial for driving organic traffic and enhancing online visibility. This guide will walk you through the essential steps to create an SEO-optimized blog that not only ranks high but also engages and converts your audience.......
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There were approximately 145,142 HVAC companies in the U.S. as of 2023. As of 2023, 659,906 HVAC professionals were employed in the HVAC industry. The number of people employed in the HVAC industry in the U.S. increased by 2.8% over the five years between 2018 and 2023......
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The global home services market is expected to grow. The home services industry has proven its resilience and essential nature, particularly highlighted during the pandemic. Consumers consistently require HVAC, electrical, plumbing, landscaping, and other maintenance services, emphasizing the importance of effective marketing......
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Becoming a champion salesman in an extremely competitive sales arena requires more than a winning smile and a persuasive pitch. It involves a blend of personal traits, refined skills, and modern digital prowess. Whether you're a beginner stepping into the world of sales or a seasoned professional looking to sharpen your edge, this guide will provide valuable insights and practical tips to help you excel......
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Establishing a strong online presence is crucial for any business aiming to thrive. Steering the complexity of digital marketing can take time and effort for small business owners. This is where a digital marketing agency steps in. But what exactly is a digital marketing agency, and why should you consider hiring one for your business?.....
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The AI landscape has just experienced a significant shift with the unveiling of OpenAI's latest model, GPT-4o. This new iteration brings many innovative features that set it apart from its predecessors, promising to revolutionize how we interact with AI. Let's understand more about the standout features of GPT-4o, how it surpasses.....
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Strategies come and go in the ever-evolving landscape of search engine optimization (SEO). One approach that has garnered praise and criticism is using Private Blog Networks (PBNs). PBNs in SEO have been a hot topic for years, touted as a shortcut to higher search engine rankings. However, their effectivenes.....
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Welcome to the Strategic Connection blog! In today's digital landscape, mastering on-page SEO (Search Engine Optimization) is essential for improving your website's visibility and attracting organic traffic. As a leading marketing agency, we understand the importance of staying ahead of the curve in SEO.....
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In the digital age, customer service is transforming, largely driven by artificial intelligence (AI). Among the trailblazers in this space is Vertex AI, a company specializing in AI-powered chatbots and virtual assistants. In this blog post, we'll delve into the technical aspects of Vertex AI's solutions and explore how they revolutionize.....
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Artificial Intelligence (AI) is evolving astoundingly, transforming numerous industries. The momentum is undeniable, with the global AI market projected to reach $1,811.8 billion at a CAGR of 37.3%. Central to this revolution are GPT Agents, autonomous systems reshaping.....
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Have you ever scrolled through your social media feed and stumbled upon a mesmerizing viral graphic that you couldn't help but hit the share button? What about certain visuals that make them go viral while others barely get a passing glance?. Let me share a little story with you. Last year, a friend of mine, Sarah, started a small bakery business.....
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Around 65% of small- to medium-sized businesses (SMBs) have their own PPC campaigns. PPC has become a leading source of lead generation for businesses of all sizes across the globe.
Are you struggling with low ad positions on Google Ads while having a limited budget? It's a common challenge faced by many advertisers. The temptation to increase bids may seem like the obvious.....
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With over 5.16 billion active internet users worldwide and nearly 4.95 billion active social media users, digital platforms offer an unparalleled reach that traditional marketing channels struggle to match. This vast audience presents an immense opportunity for brands to connect with consumers globally....
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Technology is moving fast, and we’re constantly looking for ways to keep up. AI chatbots have emerged as a cornerstone in automating conversations, enhancing customer service, and propelling innovation across various industries. Recognizing the right AI chatbot for one’s specific needs is crucial in effectively leveraging....
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In the dynamic landscape of digital marketing, staying ahead requires constant adaptation and innovation. One such innovation that's revolutionizing the way marketers approach advertising is Artificial Intelligence (AI). 50% of marketers believe that insufficient adoption of AI inhibits them from achieving their goals....
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In the bustling world of online shopping, the power of a picture cannot be underestimated. For small business owners venturing into the clothing industry via Shopify, mastering the art of product photography is not just an....
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Design and AI share a profound and symbiotic connection, shaping the landscape of creativity and innovation. At the intersection of these two realms lies a dynamic synergy that transcends traditional boundaries. With its....
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Meta's ongoing dispute with Apple has escalated as the social media giant revealed new strategies aimed at helping small businesses avoid Apple's fees for running advertisements within its applications. Apple's fees, particularly those related to....
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Did you know that 56% of App Marketers Have More Aggressive KPIs but tighter budgets? In the fast-paced world of digital marketing, success hinges on more than intuition; it's about harnessing the power of Key Performance Indicators (KPIs). These measurable values serve as the heartbeat of effective campaigns....
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Have you ever wondered how to turn a cold call into a warm opportunity within the first few minutes? In lead generation through phone calls, the ability to gauge prospects effectively is a skill that can significantly impact your success. This ability serves as a linchpin, wielding substantial influence over....
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Did you know that as of 2024, a staggering 91% of web pages have no organic traffic from Google? With the digital landscape evolving at an unprecedented pace, the significance of advanced SEO campaigns cannot be overstated. One crucial aspect that continues to wield substantial influence is backlink....
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Video marketing is rising, with 87% of businesses utilizing video as a powerful tool in their digital marketing arsenal (source: Wyzowl). As marketers embrace the potential of video content, video analytics becomes paramount. Demystifying video analytics is crucial for interpreting data effectively....
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In the dynamic world of digital content creation, video editing has become a crucial skill for videographers aiming to captivate audiences and leave a lasting impression. Whether you're a seasoned professional or just starting on your video editing journey, mastering the craft requires a combination of creativity....
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The landscape of video marketing in 2024 necessitates a vigilant approach towards legalities. Compliance with copyright laws, ethical standards, and a proactive stance toward evolving regulations are imperative to safeguard brands, maintain consumer trust, and foster sustainable marketing practices. In 2024....
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Videos are paramount in today's digital realm, capturing attention like no other medium. Studies show that including a video on a landing page can increase conversion rates by up to 80%. Their visual appeal and storytelling prowess resonate profoundly making them indispensable tools....
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In the dynamic world of video marketing, where attention is a prized commodity, the art of color grading stands tall as a formidable ally in captivating audiences. Beyond mere visual enhancement, color grading is a strategic science that can influence the emotions, perceptions, and even actions of your viewers. Let's start ....
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Did you know that 85% of internet users in the United States watch video content monthly? However, what distinguishes a memorable video from the forgettable is the visuals and the backbone of its narrative—the video marketing script. Video marketing scripts aren't mere words; they are the linchpin that ....
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Before understanding long tail keywords for SEO growth, let's analyze what keywords are and why do they hold a special spot in SEO. Keywords in SEO (Search Engine Optimization) are specific words or phrases that people use when conducting online searches in search engines....
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Email marketing continues to be one of the most effective channels for businesses to connect with their audiences. However, in an overcrowded inbox, the visual appeal of your emails can make all the difference. In this blog, we'll explore the dos and don'ts of graphic design for email marketing....
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In the ever-evolving landscape of SEO, staying ahead of the curve is essential. One powerful yet often underutilized tool in an SEO expert's arsenal is schema markup. This advanced guide will take you through the intricacies of schema markup, offering step-by-step instructions and insights backed by data to help....
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In the grand tapestry of human history, storytelling has been an enduring thread woven through the ages, connecting us across time and cultures. From our ancestors' ancient oral traditions to today's modern digital narratives, stories have been the vessels that carry knowledge, emotions, and experiences....
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In the fiercely competitive world of e-commerce, where thousands of online stores vie for consumer attention, the need for effective differentiation is paramount. One highly potent tool that can set your e-commerce business apart is Search Engine Optimization (SEO)....
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According to a report by Salesforce, businesses that implement marketing automation software can experience an average increase of 14.5% in productivity. This productivity boost is often attributed to the automation of repetitive tasks, improved lead nurturing, and...
Read moreStudies have shown that businesses with a well-executed content marketing strategy were achieving, on average, a 30% increase in website traffic and a 20% boost in lead generation compared to those without a strategic approach....
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There is a reason why all service-based businesses crave leads. Leads are the reason how companies thrive and survive in this competitive landscape. Having a lead generation strategy in place is critical. This article will...
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According to a recent study, only 30% of businesses have a search engine optimization (SEO) strategy. This means that only 30% of businesses are consciously trying to improve their search result rankings. E-commerce businesses...
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In the ever-evolving digital landscape, Google consistently remains at the forefront of search engine optimization (SEO), providing users with the most relevant and accurate search results. Over the years, Google has released numerous algorithm updates to enhance user experience, and one of the most significant updates...
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Banner ads are a form of online advertising that involve displaying ads in the form of graphical banners on web pages. These ads typically appear as rectangular images or multimedia advertisements positioned at a web page's top, bottom, or sides. They often contain visually attractive elements such as images...
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Are you familiar with Pinterest? It is a social media platform and online search engine that allows users to discover and save ideas, images, and videos on various topics such as fashion, home decor, recipes, travel, and...
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Social media management refers to creating, scheduling, analyzing, and engaging with content on various social media platforms. It involves managing social media accounts and profiles to build and maintain...
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Videos are the future. Businesses are using more and more video marketing every coming day. Videos have become the most popular way of conveying a business message from their website to social media...
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Sales scheduling skill is vital for salespeople as it directly impacts their productivity and efficiency. Effective sales scheduling allows salespeople to plan and organize their time effectively, optimizing the time spent on...
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In today's digital age, having a website is essential to establish an online presence for your business, organization, or personal brand. It is a virtual storefront or headquarters where people can find information about you...
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An SEO campaign refers to a series of strategic actions and initiatives a business or website owner takes to improve their visibility and rankings on search engine results pages (SERPs). These campaigns involve...
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It has always been a question of whether social media impacts your SEO campaign or not. Many SEO marketers are still unsure how this idea would float. In this article, we will shed some light on this tricky question...
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Keyword research is finding and analyzing specific words or phrases that people enter into search engines to determine the demand and competitiveness of those terms. It involves identifying popular and relevant keywords that can drive....
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Appointment setting is the process of scheduling meetings or appointments between a sales representative or business professional and a potential customer or client. This can be done through....
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A content management system (CMS) is a software application allowing users to create, manage, and publish digital content online. It provides an interface that helps non-technical....
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Modern websites usually feature streamlined designs with clean lines, open-ended navigation menus, flat, 2-dimensional graphics, full-width images, and bold colors. Responsive design....
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Web copy is a text written for website users. It usually includes descriptions of products, services, events, company information, and other details essential to a website. Web copy can be written....
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A blog on a website is an essential tool for businesses to increase their presence online. It is a way for firms to create informative and engaging content for their customers, share news and events, and create a community around their brand....
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A newsletter is an informational publication distributed to subscribed parties on a regular (e.g. bi-weekly or monthly) schedule or on an as-needed basis. Newsletters are typically used to inform.....
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Video marketing has become one of the most crucial marketing techniques of the modern era. By providing consumers with rich media content that engages viewers, video marketing campaigns can reach a broader audience faster and with more success.....
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When it comes to vibrant business communities, few cities can rival the charismatic allure of New York City. With its unique blend of culture, technology, finance, art, and innovation, NYC has....
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In today's digital era, growing a plumbing business requires more than just relying on word-of-mouth recommendations from friendly neighbors. Social media has become the new hub for online conversations, making it an effective tool for plumbers to spread the word....
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As we have rapidly transitioned from office spaces to remote workspaces, the dynamics of the 'traditional' workplace have been drastically redefined. With this shift, insurance companies now grapple with unique challenges of handling remote worker injury claims....
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At the dawn of the world wide web, navigating through the vast sea of information was a breeze. But as the internet grew exponentially, finding what we needed became increasingly challenging....
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Chatgpt and SEO have a very strong connection. As the rise of artificial intelligence (AI) continues to transform the way businesses operate, ChatGPT stands out as a game-changing tool. Powered by GPT-3, this....
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A healthy Google Business listing is a key tool for businesses to reach potential customers and increase their visibility. Keeping up with periodic health checks of this profile will ensure your business remains in the front-line on platforms like Google Search or Maps,...
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Having a strong local presence is vital for any small business. Same goes for auto body shops. Local SEO is the heart of local branding for any small business. Let's discover more avenues on how local branding can be improved for auto body...
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Virtual screening of employees is an automated process of evaluating potential candidates without the need for physical contact. This process utilizes computer algorithms to analyze data on potential employees...
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As the world continues to adapt to the challenges of the pandemic, remote work has become the new normal for many businesses. While remote work offers numerous benefits, including flexibility and increased productivity, it...
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As businesses compete to attract the best talent, it's becoming increasingly important for employers to ensure that they are hiring employees who are not only skilled but also trustworthy and safe. That's where...
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Employee screening is the process of verifying the background of an individual before they are hired. This can include checking an applicant’s qualifications, criminal record, previous employment history, and other relevant...
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A strong workplace is achieved when employees are motivated, supported, and appreciated. When employers create an environment where employees feel valued and can do their best work, they increase productivity, improve job....
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The emergence of covid 19 and how it impacted the job market The emergence of Covid-19 has had a significant impact on the job market. With the global economy in a recession, many businesses have had to reduce...
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In our digital-driven culture, staying ahead of the curve calls for law firms to invest in an effective online marketing plan. From a website that engages and captivates visitors, social media accounts that build brand...
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Writing content for another website is often a targeted strategy when it comes to off-page SEO. Known as guest blogging, many writers take advantage of this technique in order to gain more visibility and drive traffic...
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Sales leadership is a critical role in any business. It's the driving force behind success, so it demands expertise and an understanding of both hard and soft skills like empathy, communication, and emotional...
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To rise above the competition, small business owners must attract new customers. SEO can be an invaluable tool for this goal as it helps websites appear higher in search engine results pages (SERPs). But mastering all of its nuances...
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Crafting effective blog posts doesn't have to be a challenge. By simply honing your ideas and using compelling writing techniques, you can create content that resonates with readers...
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Promotional videos are the perfect way to get your message out there, attracting audiences and driving them towards a specific marketing initiative or event. Showcase your...
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Search engine optimization (SEO) is optimizing content, websites, and other digital assets to increase visibility and rankings in search engine results in pages...
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We know that maintaining a successful business involves more than just keeping the day-to-day operations running; it also requires continual marketing ingenuity. To help ensure their success, small businesses can turn to professional outsourcing...
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Email marketing is a method of direct digital marketing using electronic mail as a means of communication. It promotes products or services to potential customers, builds...
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In today's digital world, a strong online presence is essential for all businesses and not just those engaged in e-commerce. With an array of web design tools available to everyone...
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Website design is one of the critical factors for success in the online space. It can make or break an online business, as the look and feel of a website...
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Technology advancements have enabled businesses to maximize their efficiency and get the most out of their operations. Sales teams are no strangers to this, adapting quickly as new innovations enter...
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Email marketing is a powerful and effective way to communicate directly with customers and potential customers. It involves using email to send promotional ...
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Cold calling continues to be a successful strategy for companies in the B2B market, as it presents businesses with an unmatched opportunity to engage potential buyers...
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Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. The platform allows businesses to create text, image, and video ads on...
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Here at Strategic Connection, we understand that prospecting is one of the most difficult, key stages of the sales process. For sales professionals, the prospecting ...
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Social media engagement is interacting with others on social media platforms to build relationships and create a community. It can be boosted by creating interesting content, participating in conversations, and ...
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Here are Strategic Connection, we know that developing a digital marketing strategy can be an invaluable asset for any business, big or small. Whether you're just getting started in the industry and need...
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Marketing has come a long way from traditional to digital marketing. Digital marketing is the process of using digital technologies to market a product or service. It has become an essential part...
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Solo practitioners and small law firms today struggle to keep up with the demands of running a business, while still delivering an excellent client experience This is where managed services can really help - by outsourcing...
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Digital marketing promotes your business through electronic channels such as the internet, social media, and email. It can include website design, search engine optimization, and email marketing. Digital marketing...
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Insurance agents know that the key to success is finding and generating new opportunities. But it can be difficult when time spent on marketing work detracts from selling products! To stay ahead of their competition...
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The importance of search marketing cannot be overemphasized. It is one of the most efficient and effective ways to reach your target audience. By optimizing your website for search engine visibility, you can ...
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In this new era of unprecedented remote connection, the fintech industry has seen a radical shift in its relationship with social media. Where once privacy and security issues could have hampered progress for financial institutions...
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Generating leads is undoubtedly a challenging business requirement. For 61% of marketers, it's their biggest roadblock - taking up valuable time that might otherwise be spent on other important areas such as lead...
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We know that targeting the right audience is key in the success of your ads. But how does Instagram help you reach your core audience? Instagram is one of the fastest-growing social platforms in the world...
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Do you know that both content and websites are interrelated? Good content complements a website design, and a good website portrays the content as more consumable for the users. If you want your content writing to...
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Clearly, digital marketing is an incredibly powerful tool that no business can afford to ignore. However, it’s important to note that traditional methods still have their place. By combining these two approaches, you can create a....
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Small businesses tend to make tons of mistakes when it comes to marketing, but luckily, most of them are easy to avoid. By being aware of the most common mistakes, you can ensure that your business doesn't fall victim to them....
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Business owners who manage their marketing themselves are like soldiers fighting more than one war simultaneously. There is so much on their plate, yet they don't give up easily. This blog is for those amazing small business....
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