The equation between dentists and digital marketing
Posted by: Ali Jaffar Zia
February 13, 2023
Marketing has come a long way from traditional to digital marketing. Digital marketing is the process of using digital technologies to market a product or service. It has become an essential part of the marketing mix, and many businesses now find that a robust digital marketing strategy is key to success.
Usually, when we say digital marketing, these terms come into our heads. Website, Search Engine Optimization, Social Media Marketing, SMS Marketing, and Pay Per Click Advertising.
This blog will briefly cover these marketing vertices and explain how dentists can use them to get more new patient leads. Keep reading if you are a dentist, business owner, or manager at a dental clinic.
What is online dental marketing?
Dental Marketing is the process of marketing dental services to potential and current patients. It uses various methods to create awareness of dental services, attract new patients, and retain them. Dentists can use online marketing to enhance patient flow and build an online brand to retain current patients. There are many companies these days that only and only offer dental marketing services.
Sales, customer services, and front desk have also shifted from in-house to online.
How can dentists use digital marketing to their advantage?
Dentists can use digital marketing in several ways. One way is to create a website for their dental practice. The website is the hub of your digital activities. Once a website is completed, further online marketing tools can be used.
Website for dental clinics
The website can include information about the dental practice, the services offered, and the doctors who work there. The website can also include photos of the dental office and patients and videos of dental procedures. A dental website should include information about the dental practice, the services offered, and the doctors who work there. The website should also include photos of the dental office and patients and videos of dental procedures.
Social Media for dental clinics
Another way to use digital marketing is creating a Facebook page for the dental practice. The Facebook page can include photos and videos of the dental office, patients, and news about the dental practice. The Facebook page can also be used to announce special promotions and discounts.
Dental practices can also use Facebook to connect with their patients. A Facebook page can include photos and videos of the dental office, patients, and news about the dental practice. The Facebook page can also gather patient reviews that further help get new patients to the practice.
Beyond Facebook, dentists can use Instagram to share stories from their everyday patients and clinic activities. Instagram is an excellent way to touch base with current patients and remind them about their next appointment.
Dentists can also use AI tools for chatting on social media platforms. Social platforms AI chat tools help people navigate through dentists' social accounts. Even online appointments can be booked on Instagram and Facebook chat boxes.
Newsletters for dental clinics
Dentists can use digital marketing to send email newsletters to their patients. The email newsletters can include information about new services offered by the dental practice, dental health tips, and photos and videos of patients receiving dental care.
Google Ads for Dentists
Google Ads are the advertisements that appear at the top and bottom of the Google search engine results page. The advertiser has to bid to rank on a particular position for a specific keyword.
Google ads are a prime source of advertising for new patients for dentists. They are cost-effective and highly specific in terms of targeting.
Here is why advertisers should use google ads for marketing dental clinics.
- - Get more dental patients in less time
- - Educate prospective patients
- - Get more leads and conversions
One more way dentists can use Google ads to their advantage is
Google My Business profiles for dentists
This is the most crucial element of digital marketing for dental clinics. A Google My Business profile or a Google Maps profile is of utmost importance. Local businesses, especially those with a brick-and-mortar presence, need a GMB profile to rank high in local SEO ranks.
Local SEO is a type of search engine optimization that helps businesses target customers in a specific geographic area. It involves optimizing a business' website and other online assets for local search results. This can include optimizing for Google Maps, Google+ Local, and Bing Local.
Dentists fall under the small business owner category. As a small business owner, a dentist should be open to testing and trying all the above-mentioned digital marketing activities to their advantage. Lead generation and new patient generation are the heart of dental businesses. With the transformation of digital techniques, these goals have become more accessible to achieve as compared to traditional techniques.
We are your team if you are a dentist looking to boost your digital marketing. Get connected today!