10 Ways to Boost Your Brand with a Basic Website
In today's digital world, a strong online presence is essential for all businesses and not just those engaged in e-commerce. With an array of web design tools available to everyone, creating and maintaining your very own website doesn't have to be complicated! To ensure success however, it’s important that certain guidelines are adhered to during the development process.
1. Be Mobile- Friendly
As mobile technology continues to grow, so does the importance of having a website that offers an optimal user experience on all devices. With Americans spending over 5 hours per day on their phones and more than one-third doing their shopping online via mobile device – responsiveness is critical for businesses in order to remain competitive and visible as consumers shop for products or services. From affecting your SEO rankings to simply abandoning you altogether, inadequate responsive design can have disastrous ramifications; it's essential now more than ever that business owners invest time into offering customers an enjoyable web browsing experience across all platforms.
2. Have an easy domain name
A tailored domain name is a powerful tool for any business: one that reflects your company, or clearly describes the services offered. To ensure website visibility and engagement from users as well as search engine optimization, consider integrating technical SEO strategies like keyword research into content marketing campaigns coupled with paid advertising to drive traffic onsite.
3. Keep it simple
Crafting an effective website means keeping design elements to a minimum, using shorter paragraphs and utilizing bullet points. By doing so, you help ensure your customers’ eyes focus on the most important information while also making it easier for mobile users to take in web content quickly and increasing chances of them staying engaged with your page. With Google's algorithm taking into account how easily viewable websites are on various devices, having great mobile responsiveness could give you that extra push above competitors when shown as part of search engine results pages (SERPs).
4. Make your contact information visible
Business owners can make sure their customers have quick and easy access to contact information with one simple step by placing it in a prominent location. David Brown, CEO of Web.com explains that putting the business’s phone number or address at the top of the homepage is an ideal way for potential clients to instantly reach out if they need help or have questions. Additionally, direct links from social media accounts should be available so visitors don't miss any opportunities for communication between businesses and its public following.
5. Call to Action
Your website should be a result of strategic planning and design, specifically crafted to attract readers. Give them an opportunity they can’t refuse by providing calls-to-action that are easy to spot such as buttons or links – right where users expect it most: above the fold. Make sure your actionable invitations allow the reader to make decisions in furthering benefit for both themselves and your business goals!
6. Utilize SEO
Having a fantastic website is an essential part of any successful business, but it's all for nothing if nobody can find it. Paid advertising may drive prospects to your page in the short-term; however, organic search traffic offers greater potential over time at lower cost. Google remains the leading destination when people are seeking info online – and having your company appear on its first page should be top priority due to higher click rates amongst users than later pages combined with low competition from other businesses wishing to occupy those positions. SEO success lies in understanding how these algorithms operate so that you can outrank competitors using appropriate keywords throughout content writing initiatives accordingly.
To optimize your website’s presence in search engine results, you need to make sure crawlers located by other sites can find it. Once this is accomplished, the indexing process will review and analyze all content including keywords; freshness of topics/topics covered; relevance to particular searches and links or multimedia incorporations for ranking purposes. Ultimately leveraging these elements effectively helps secure a strong position on SERPs (Search Engine Results Pages).
7. Ensure your website content is customer-oriented
Potential customers come to your website in search of value. Whether they're seeking educational content on your blog or researching the products and services you offer, it's essential that you provide timely information designed to engage them, inspire trust in your expertise and give something back, because only then will a sale be feasible.
With customer experience as the goal, plan your website content holistically from their point of view. Consider which topics a potential visitor requires more in-depth explanation on, versus those they likely already have a familiarity with; making sure both are covered will keep them engaged and informed. Crafting an engaging relationship that leads to sales is only possible if you tailor towards needs most relevant for prospective customers – focus on creating meaningful storytelling for maximum success!
8. Avoid Clutter
Paul Bolls, Associate Professor of Strategic Communication at the Missouri School of Journalism highlights that readers need to have context in order to be able to comprehend new information. Excessive amounts can lead them feeling overwhelmed, so it is important for websites and pages to maintain a healthy balance between visuals, text and graphics as too much detail could cause users confusion or disinterest. To help with this goal and create an effective page through simplifying content, Michael LaVista advises website owners to consider whether their widget content actually supports the purpose it's intended for; if not then removing these widgets may aid user experience.
9. Be personable
Creating an e-commerce experience reflective of a brand's image is essential to success. Tom Lounibos, co-founder of SOASTA explains that investing in an online storefront can be just as important for businesses as their traditional physical store fronts. To build connections with customers and maintain successful branding efforts, Emily Brackett from Visible Logic suggests adding personal touches such as photos on your About Us page!
10. Be Accurate
Accurate online information is essential for consumer credibility and trust. Incorrect product details, inaccurate contact numbers or grammar slip-ups can quickly turn them off. To ensure a positive user experience and demonstrate dependability to visitors, it's important to thoroughly proofread all webpages prior to going live, as well as checking back frequently after making any other changes.
Creating a website is a complex and tedious task for businesses. There's a lot to keep up with, and it can be challenging to do everything yourself. If you're feeling overwhelmed, consider outsourcing some or all of your tasks to our agency. It could be the best decision you make for your business.
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