Plumbing Digital Marketing Guide | Strategic Connection
How can Plumbing Companies use Digital Marketing to Grow their Business?

How can Plumbing Companies use Digital Marketing to Grow their Business?

Posted by: Carl Jones

June 13, 2023

In today's digital era, growing a plumbing business requires more than just relying on word-of-mouth recommendations from friendly neighbors. Social media has become the new hub for online conversations, making it an effective tool for plumbers to spread the word about their services and increase their customer base. By establishing an online presence, plumbing businesses can effectively build their brand and connect with potential customers in ways that traditional marketing simply can't match.

Are you a plumbing business looking to attract new customers beyond local referrals? Embrace the power of digital marketing strategies such as SEO and PPC advertising to expand your reach! With a solid digital marketing plan, your business can gain more visibility and attract more customers from new neighborhoods.

A Reliable Source of Leads for your Company

By investing in online marketing, a plethora of new opportunities await your business. Your potential customers could discover your company through captivating reviews on social media, a swift Google search for nearby plumbing services, prominent business listings in prominent online directories, or through thoughtfully placed paid advertisements. Rev up your marketing game and watch your business soar to new heights.

A Reliable Source of Leads for your Company

Brand Awareness

In the highly competitive field of plumbing, it's not just word of mouth that can win you customers. With the ease of online research, potential clients are likely to check out your website, social media presence and reviews before making a decision. That's why having a professional website, active social media accounts and positive reviews on third-party sites can be a game-changer for your plumbing company. But that's not all. By providing detailed information about your services and pricing online, along with relevant blog content showcasing your industry expertise, you can instill even more confidence in your potential customers. It's all about building trust and establishing your business as a reputable leader in the plumbing field.

Keeping Existing Customers

For plumbing contractors looking to increase customer loyalty, digital marketing campaigns are a hidden gem. Beyond attracting new customers, these campaigns offer the ability to send personalized coupons and appointment reminders to subscribers. A well-crafted newsletter can keep your business top of mind while also providing education on everything from water conservation to home maintenance. By leveraging these tactics, plumbing businesses can provide more value to customers while improving their bottom line.

Measurable Results

In the world of advertising, traditional methods can be frustratingly difficult to measure. There's no telling exactly how many people really heard your radio ad, for example - and that means you're left with only a vague idea of its impact. But with digital marketing, every step of the process is driven by data. You can see how many times an online ad has been viewed, track the number of website visitors that come from your campaigns, and even evaluate the return on your investment. Armed with this kind of information, you can tweak and refine your marketing approach to ensure it's as cost-effective as possible.

Higher Conversion Rates

By utilizing digital marketing, you can effectively and economically target your specific audience with precision, unlike traditional methods like direct mail advertising. Popular platforms like Facebook and Google provide means to reach out to potential customers based on their online searches. SEO for your local area is the surefire way to connect with interested customers who will more likely do business with you, leading to increased revenue and market share.

Higher Conversion Rates

Your Website

For plumbing businesses looking to boost their online presence, a mobile-friendly website is a must-have. In addition to showcasing customer reviews and pricing info, your site should prominently display your contact details. But having a web chat feature takes things to the next level, allowing you to connect with potential clients in real-time and truly stand out from the competition.


Search engine optimization (SEO) servicescan give your website the boost it needs to climb Google's search rankings, reaching more potential customers and driving traffic to your site. Did you know that nearly one-third of people who search for local businesses ultimately make a purchase? That's why it's crucial to optimize your site for local searches. In industries like plumbing, where competition can be fierce, a low ranking can be disastrous. By working with SEO experts, you can ensure that your business appears on the first page of search results, making it easier for customers to find and choose your services.

Pay-Per-Click Advertising

By utilizing a PPC program, such as Google’s Local Services Ads, you can connect with more potential customers in search of plumbing contractors. Imagine your business being displayed at the top of search results, catching the eye of those in immediate need of your services. The cherry on top? You only have to pay when someone is interested enough to click through to your website. Don't miss out on the opportunity to increase your online visibility and attract new clients.

Email Marketing

Email marketing is a powerful tool that allows you to connect with both loyal customers and fresh faces. By sending out updates, special offers, reminders, and even occasional holiday greetings, you can build stronger relationships with your audience. This way, when they require the expertise of a reliable plumber, your name will be top of mind. Plus, those who haven't worked with you before may be more inclined to give you a chance thanks to your engaging emails.

Compare the Best Email Marketing Tools of 2023 (

Social Media Marketing

Maximize your business's online presence with the power of social media marketing! Did you know that a whopping 97% of businesses use Facebook for content marketing? Don't be left behind - create profiles on various platforms like Facebook, LinkedIn, Twitter, Instagram, Google Business Profile, and Nextdoor. A killer promotional video on YouTube certainly won't hurt either. To truly engage with customers, make sure to include links to your social media handles on your website and keep the conversation going with regular posts. Let the world know about your business today!

Learn more about Strategic Connection's Marketing Services.