Outsourcing Lead Generation Services | Strategic Connection
How outsourcing lead generation can turnaround the way you do business?

How outsourcing lead generation can turnaround the way you do business?

Posted by: Ali Jaffar Zia

January 25, 2022

Generating leads is undoubtedly a challenging business requirement. For 61% of marketers, it's their biggest roadblock - taking up valuable time that might otherwise be spent on other important areas such as lead nurturing and pipeline management. As such, sales teams have to create viable processes in order to maximize the quality and quantity of incoming leads while still managing essential activities.

Outsource your B2B lead generation and gain both time-saving efficiency and cost effectiveness.

Strategic Why can lead generation outsourcing be beneficial for your business growth?

Why can lead generation outsourcing be beneficial for your business growth?

Lead generation services are a great resource for any business looking to grow - from small businesses to major enterprises. By leveraging an external partner, companies can expand their reach and acquire valuable leads without dedicating additional resources or personnel.

For businesses looking to grow, an effective lead management system is essential in creating demand for their goods and services. But the most progressive companies maximize potential with a combination of internal operations supplemented by strategic omnichannel marketing- targeting both outbound and inbound leads that can drastically reduce sales time while producing more targeted opportunities.

Make room for core tasks

Getting leads through the door is just one piece of your sales puzzle. To take clients from 'interested' to paying customers takes significant time and effort - sometimes that's hard for most teams to commit with their existing workloads. Investing in a professional lead generation service can help declutter this process, freeing up crucial resources so you can focus on developing an effective customer journey experience every step of the way.

Better conversion rate

Establishing an external lead gen team can turbocharge your internal capacity, enabling you to tap into an array of inbound and outbound channels that generate high-quality leads. Not only will this accelerate the process for your sales reps, but it also has the potential to drive up conversion rates and maximize revenue growth!

Strategic Improve your marketing ROI

Improve your marketing ROI

Looking to reach your audience across a multitude of channels? Struggling to develop consistent content for social media platforms on top of it all? With such grand ambitions, you're going to need more than just an in-house team. Consider outsourcing and increase the available marketing headcount - helping guarantee success while taking some weight off your shoulders!

Unleash the potential of your leads by taking advantage of personalized marketing strategies created through analyzing their behaviors and preferences. Gain insight into how to maximize ROI from every opportunity before it's even served up.

Experiment with new strategies

In the ever-evolving digital landscape, companies are leveraging innovative approaches to capture leads and form relationships with potential customers. However, it can be tough for a single entity to manage all aspects of lead generation - from traditional methods such as direct mail or telemarketing to experimenting with newer strategies. Bringing in an experienced Lead Generation Company could offer that extra help needed so you have more time to focus on initiatives tailored towards your customer base’s needs.

Low Cost

Outsourcing your lead generation needs can be an economically sound choice for many businesses. Instead of spending additional resources to recruit, train and manage an in-house team on top of the varying costs associated with running a business, paying one fixed amount for specific services can prove much more cost effective. For example, have email addresses collected quickly? Paying the standard fee that most companies charge will give you instant access without any extra hassle or overhead expense.

As an alternative to hiring a new employee, consider outsourcing your lead generation solutions for greater financial efficiency. This route eliminates the need to pay salaries and additional benefits, as well as providing deskspace or allocating any of your existing resources. Allowing you invest in other areas without sacrificing results - it’s worth weighing up!

What services can you outsource?

Unleash the power of outsourced lead generation and give your sales and marketing operations a competitive edge. Through breaking down the process into its respective functions, you can easily determine which one to outsource for optimum efficiency.

Content Marketing

Content marketing is an invaluable tool for lead generation. By creating personalized strategies tailored to your prospects' wants and needs, you can effectively spread awareness, engage customers, increase retention rates, and boost conversion figures – all of which contribute to a flourishing business. The time commitment required may be prohibitive though; outsourcing content plans via experienced teams could help ensure success on the path towards greater growth opportunities.

Outbound calling

Cold calling is an invaluable method of building relationships with prospective customers. By leveraging the power of real-time interaction, you can explain your products and services in greater detail to generate interested leads - making it a no brainer for businesses looking to expand their customer base. Delegating such tasks to third party companies ensures that every advantage is taken; from highly trained professionals utilizing cutting edge technology.


Cold emailing is a powerful yet time-consuming outbound marketing approach. But streamlining it could be the key to success and productivity for sales reps who don't have enough hours in their day – research shows that writing emails alone can take up 80 percent of their daily workload! Outsourcing this part of the process, then focusing on responding recipients, might just help you turn your cold leads into hot ones.

Strategic Social networking

Social networking

Staying ahead of the competition in a B2B setting requires staying on top of leads across all social platforms. Facilitating this process without overwhelming your internal team can be achieved by outsourcing lead generation to an experienced external resource, providing better coverage and efficiency for successful growth.

Growth Hacking

Professional B2B growth hackers can create a holistic approach to understanding your business and its goals. From niche focusing, targeting key audiences through intelligent marketing strategies- we're here to maximize the demand for newly launched products so you don't have too! Let us take on this challenge while you focus on other facets of your launch process.

Still not sure if outsourcing lead generation is right for you? Contact us, and we would be happy to chat with you about your specific needs. We can help you determine if outsourcing is the right solution for you and, if so, which tasks would be best to outsource.

Visit our website or give us a call today. We look forward to hearing from you!

Learn more about Strategic Connection's Outbound Lead Generation Services.