Social Media's Impact on SEO Marketing

Posted by: Ali Jaffar Zia

August 15, 2023

It has always been a question of whether social media impacts your SEO campaign or not. Many SEO marketers are still unsure how this idea would float. In this article, we will shed some light on this tricky question.

Are social media and SEO connected?

Yes, social media and SEO are connected. Social media platforms can impact a website's search engine optimization (SEO) in several ways. Sharing website content on social media can lead to increased visibility and exposure. When a website's content is shared on social media, it can attract more organic backlinks, essential for SEO rankings.

Social media can drive traffic to a website. When a website receives high-quality traffic from social media platforms, it sends positive signals to search engines, indicating its popularity and relevance, which can positively impact SEO rankings. Search engines also consider social signals, such as likes, shares, comments, and followers, to indicate a website's popularity and authority. A strong presence and engagement on social media can help establish a brand's authority and credibility. Search engines value authoritative brands and are likelier to rank their websites in search results.

It's important to note that while social media can indirectly impact SEO, it is not a direct ranking factor for search engines like Google, which means simply having a social media presence doesn't guarantee higher search rankings. However, the relationship between social media and SEO is symbiotic, as a solid social media presence can improve SEO performance by driving organic traffic, increasing brand visibility, and enhancing brand authority.

How does social media help in an SEO campaign?

Social media can help in an SEO campaign in several ways. We’ve highlighted a few significant elements below.

1. Increased visibility: Sharing your website's content on social media platforms allows for greater exposure to a broader audience. This can lead to increased organic traffic to your website, which is a key factor in SEO.
2. Backlinks: Social media platforms allow people to share and link to your website. These backlinks are important for SEO as they improve your website's domain authority and increase its visibility in search engine results.
3. Social signals: Likes, shares, comments, and other forms of engagement on social media can provide search engines with valuable social signals. These signals indicate to search engines that your content is relevant, high quality, and popular, which can positively impact your website's ranking in search results.
4. Brand awareness and reputation: Social media platforms allow you to build and strengthen your brand's online presence, engaging with your target audience and establishing trust. As your brand becomes more widely recognized and trusted, people are more likely to search for and click on your website, which improves your SEO.
5. Content promotion: Sharing your website's content on social media can drive traffic directly to your site, and if the content is valuable and shareable, it can go viral, generating even more attention and traffic. This increased traffic to your website can lead to a longer time on site, lower bounce rates, and higher engagement metrics, all factors that search engines consider when determining search rankings.

Social media is a powerful tool to complement your SEO efforts by increasing visibility, generating backlinks, providing social signals, building brand awareness, and promoting your content.

Are social media backlinks ‘follow’ or ‘no-follow’?

Social media backlinks are typically no-follow links. This means these links do not pass any SEO value to the linked website. However, social media backlinks can still effectively drive referral traffic and increase visibility. While they may not directly impact search engine rankings, they can indirectly contribute to brand awareness and engagement.

How can Strategic Connection help?

Our agency can assist with SEO and social media marketing in various ways. We run a profitable SEO campaign for your website and back it up with meaningful social media marketing. Our social media marketing compliments your SEO strategy and helps your keywords grow.

Connect with our sales team.

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