Tips & Ideas for Better Home Services Marketing 2024
12 Tips for Home Services Marketing in 2024

12 Tips for Home Services Marketing in 2024

Posted by: Ali Jaffar Zia

June 19, 2024

The global home services market is expected to grow. The home services industry has proven its resilience and essential nature, particularly highlighted during the pandemic. Consumers consistently require HVAC, electrical, plumbing, landscaping, and other maintenance services, emphasizing the importance of effective marketing to keep these businesses in the public eye. Whether you're a small local business or a larger regional company, a well-planned marketing strategy can significantly attract and retain customers. This blog provides comprehensive tips and techniques to enhance your home services marketing efforts.

12 Tips for Home Services Marketing in 2024

Why is Marketing for Home Service Businesses Important?

Marketing is vital for home service businesses to distinguish themselves from competitors and communicate their unique value propositions to potential customers. As Megan Bedford, founder of Mugyver Consulting, states, marketing is about “what makes you unique and different compared to your competitors – and how do you tell that story to your customers.” A robust marketing strategy helps attract new customers and retain existing ones by consistently communicating your company’s values and culture.

Here are some marketing tips for small businesses that can help them grow exponentially in the competitive landscape.

1. Invest in Local SEO

Local Search Engine Optimization (SEO) is vital, as almost half of Google searches are local. Home service businesses operate primarily within specific geographic areas, making it essential to appear in local searches. Here’s how you can optimize your local SEO:

  • Claim and Optimize Your Google Business Profile:This free tool helps your business appear in local searches. Ensure your profile includes accurate business details, local keywords, and high-resolution photos.

    12 Tips for Home Services Marketing in 2024
    "Image by Google"
  • Gather and Manage Reviews: Encourage satisfied customers to leave positive reviews, particularly on Google. Positive reviews enhance your local search ranking. You could go to your Google My Business Profile and manage your reviews under “Manage Reviews.”

    12 Tips for Home Services Marketing in 2024
    "Image by Google"
  • Engage with the Community: Participate in local events and support local causes to increase your visibility and strengthen community ties.

2. Get Positive Reviews

Positive reviews are a testament to your quality work and customer service. Here’s how to generate and manage reviews effectively:

  • Ask for Reviews: Request customers to leave reviews through direct requests, follow-up emails, or including a review link with invoices.
  • Provide Instructions: Show customers how to leave a review, simplifying the process.
  • Use Review Management Tools: Tools like ServiceTitan’s Marketing Pro can help streamline the review collection process and manage multiple review sites from one dashboard.

Starbucks is a great example of how a positive customer testament can enhance further customer ratings.

12 Tips for Home Services Marketing in 2024
"Image by Google"

3. Leverage Social Media Marketing

Social media can be a powerful tool for home-based businesses to attract more leads and customers. You can build a strong online presence by creating engaging content showcasing your services, expertise, and satisfied clients. Utilizing platforms like Facebook, Instagram, and Twitter allows you to interact directly with potential customers, respond to inquiries, and share promotions. Targeted ads can reach a specific audience based on location and interests, while participating in local community groups can enhance visibility and credibility. Regularly posting and engaging with followers helps maintain top-of-mind awareness, driving more traffic to your business.

12 Tips for Home Services Marketing in 2024

Here’s how to make the most out of social media marketing.

  • Create Authentic Content: Share real, engaging, and humorous posts reflecting your brand’s personality.
  • Engage with Your Audience: Respond promptly to comments and messages to build a community around your brand.
  • Use Multiple Platforms: Utilize various social media platforms to reach different segments of your audience.

12 Tips for Home Services Marketing in 2024

4. Harness the Power of Email Marketing

Email marketing allows direct communication with past and potential customers, making it crucial for home-based services. It provides a personalized channel to share updates, promotions, and valuable content, fostering a stronger relationship with your audience. Regular emails can remind customers of your services, encouraging repeat business and referrals. By segmenting your email list, you can tailor messages to specific customer needs, enhancing relevance and engagement. Additionally, email marketing is cost-effective and measurable, allowing you to track open rates, click-throughs, and conversions to optimize your strategy. This direct line of communication ensures your business stays top-of-mind for customers.

What Is Email Click-Through Rate (CTR) & How to Improve It (

12 Tips for Home Services Marketing in 2024

Here’s how to execute effective email campaigns:

  • Segment Your Audience: Use data to target specific audience segments with relevant messages.
  • Send Follow-Up Emails: Follow up with past customers, offering special promotions or maintenance reminders.
  • Measure and Optimize: Use tools like ServiceTitan’s Marketing Pro to track email open rates and adjust your strategies accordingly.

5. Advertise with PPC Ads

Pay-per-click (PPC) advertising places your business at the top of search results for relevant keywords. There are multiple different types of campaigns a small home base service business can run using Google Ads.

A robot holds pad and monitor with the symbols of backlinks
"Image by Google"

Here’s how small home base businesses can leverage from a basic PPC campaign:

  • Choose Relevant Keywords: Use data to target specific audience segments with relevant messages.
  • Set a Budget: Monitor and adjust your budget based on performance metrics.
  • Track Metrics: Use integrated tools to track impressions, clicks, conversions, and cost per lead.

Google Ads for Home Service Business | Pros and Cons (

6. Run Google Local Service Ads

Google Local Service Ads (GLSA) ensures you only pay for actual customer interactions (calls, bookings, messages) on the Google Business Profile.

Here’s how to get started:

  • Earn a Google Badge: Complete the verification process to become a Google Guaranteed business, enhancing your credibility.
  • Integrate with ServiceTitan: Use ServiceTitan to streamline ad management and improve customer booking processes.

7. Engage Users with Video Marketing

Videos can be an effective way for home services businesses to connect with and educate their audience. By creating engaging and informative content, such as how-to tutorials, service demonstrations, and customer testimonials, businesses can showcase their expertise and build trust. Videos humanize the brand, allowing potential customers to see the faces behind the services. Sharing these videos on social media, websites, and YouTube can significantly increase visibility and reach. Educational videos help answer common customer questions, reducing uncertainties and making it easier for them to choose your services. This visual content can drive engagement, boost credibility, and ultimately attract more customers.

Follow Stractegic Connection Youtube Channel for useful marketing videos.

12 Tips for Home Services Marketing in 2024

Here’s how to use video marketing for small businesses targeting the home base industry.

  • Create Educational Content: Produce videos that provide useful tips or insights about your services.
  • Showcase Your Team and Work: Humanize your brand by featuring your employees and showcasing your work.
  • Use Multiple Platforms: Share videos on your website, social media, and YouTube to reach a broader audience.

8. Get Referrals

Word-of-mouth referrals are invaluable for home service businesses as they come from trusted sources, making them highly influential. Satisfied customers recommending your services to friends, family, and neighbors can significantly boost your credibility and attract new clients. Referrals often lead to higher conversion rates since potential customers trust personal endorsements more than traditional advertising. Encouraging referrals through excellent service, follow-up requests, and incentive programs can amplify your reach and reputation. These organic recommendations not only reduce marketing costs but also build a loyal customer base, as referred clients are more likely to become repeat customers.

12 Tips for Home Services Marketing in 2024
"Image by ReferralRock"

Word-of-mouth referrals are invaluable. Here’s how to encourage them:

  • Provide Exceptional Service: Ensure your work is of high quality, prompting customers to recommend you.
  • Ask for Referrals: Request satisfied customers to refer your services to friends and family.
  • Offer Incentives: Provide incentives like discounts or freebies for successful referrals.

9. Provide a Great Customer Experience

Customer experience is crucial for retaining clients and generating positive reviews in the home services industry. Providing exceptional service, from timely arrivals to respectful interactions, ensures customer satisfaction and loyalty. Positive experiences lead to repeat business and enthusiastic word-of-mouth recommendations. Clear communication, attentiveness to customer needs, and going the extra mile—such as offering maintenance tips or follow-up support—can significantly enhance the customer experience. Happy clients are more likely to leave positive reviews, which boost your online reputation and attract new customers. Focusing on customer experience creates a virtuous cycle of satisfaction, loyalty, and growth for your business.

Here are some things to focus on according to Google.

12 Tips for Home Services Marketing in 2024
"Image by Google"

Here’s how home service businesses can enhance their customer experience to boost growth.

  • Respect the Customer’s Time and Space: Arrive on time and use shoe coverings to show respect for their home.
  • Go the Extra Mile: Offer additional help, such as changing light bulbs or bringing in trash cans, to create memorable experiences.
  • Communicate Effectively: Adapt your communication style to each customer’s preference, whether texts or phone calls.

12 Tips for Home Services Marketing in 2024

10. Invest in a User-Friendly Website Design

For home service businesses, having a good website is crucial as it often provides potential customers with their first impression of your company. A well-designed, user-friendly website establishes credibility and professionalism, making visitors more likely to trust and choose your services. It should be mobile-responsive, easy to navigate, and include clear, concise information about your services, contact details, and customer reviews. Online booking features and chat support enhance convenience, improving the overall customer experience. A good website not only attracts and retains customers but also boosts your search engine rankings, increasing your visibility and reach in a competitive market.

Here’s how to make it count with a fantastic website.

  • Ensure Mobile Compatibility: Make sure your website looks great and loads quickly on mobile devices.
  • Provide Clear Information: Keep contact details easily accessible and ensure intuitive navigation.
  • Share Your Stories: Use your website to share stories about your business, team, and community involvement.

Strategic Connection offers multiple custom and CMS based website theme designs. Pick from a large collection of designs here.

12 Tips for Home Services Marketing in 2024

11. Use Live Chat on Your Website

Adding a live chat feature can enhance user experience by providing instant assistance. Check out the live chat feature on Strategic Connection website.

12 Tips for Home Services Marketing in 2024

Here’s how to implement it:

  • Provide Quick Responses: Use live chat to answer questions and guide visitors through your services quickly.
  • Collect Lead Information: Capture lead information through chat to follow up later.
  • Improve Conversion Rates: Live chat can help convert website visitors into customers by addressing their needs in real time.

12. Manage Your Business Listings

Accurate and comprehensive business listings are crucial for local SEO. Here’s how to manage them:

  • Claim Your Google Business Profile: Ensure your business appears in local searches and maps.
  • Update Information Regularly: Keep your business hours, contact details, and services up to date.
  • Encourage Reviews: Use your business listings to gather and manage customer reviews.

Here is an example of a complete, and updated Google My Business profile.

12 Tips for Home Services Marketing in 2024
"Image by Google"


Marketing for home service businesses requires a multi-faceted approach that combines traditional methods with modern digital strategies. By investing in local SEO, gathering positive reviews, leveraging social media, utilizing email marketing, running PPC ads, engaging with video content, encouraging referrals, providing exceptional customer experiences, optimizing your website, using live chat, and managing business listings, you can effectively market your home services business and stand out in a competitive market.

Implementing these strategies will not only help in attracting new customers but also in building a loyal customer base that can sustain your business for the long term. With a well-rounded marketing plan, you can ensure your business remains top-of-mind for consumers whenever they need home services.

We at Strategic Connection specialize in helping small scale businesses who offer home services. Check out our services and let us know if we can be of any help.

Also read these related blogs for more useful information.